Seylan Bank sweeps 2 Golds at SLIM Digis 2019
Reiterating its digital phenomenon, ‘the bank with a heart’ conquered two Gold awards at the first-ever SLIM Digis 2019, which concluded at Waters Edge, recently.
Organised by the Sri Lanka Institute of Marketing, SLIM Digis is aimed at recognising Sri Lanka’s best digital marketing work, innovation, talent and identifying the region’s emerging influence on the global digital industry.
Seylan Bank’s ‘How to balance your Baba’, which was developed to promote the bank’s Travel The Island credit cards campaign, received two Gold awards: Banking, Finance and Insurance Category, as well as best use of Branded Content.
The bank’s novel approach to promote this campaign purely on social media received an overwhelming response due to the use of strategic marketing techniques, which not only captivated the online audience but has also set a benchmark as the bank that has gone beyond the norms to create the relevant and appealing content for its consumers.
Commenting on the achievement, Seylan Bank PLC Marketing and Sales Head Gamika De Silva said, “We are privileged and proud as the only bank to have won two Gold awards at the very first SLIM Digis this year. These awards are not only a recognition but also depicts the unique marketing practices of Seylan Bank. At Seylan, our marketing philosophy is to make great impact with whatever the communications we do, be it on traditional or digital, our team of passionate marketers always strives to look beyond the norms, offering something new and thereby making our mark with our campaigns and promotions.
‘The Travel the Island’ campaign was ideated and executed in this regard together with Gehan Blok & Dino Corera and these awards speaks of the efforts and thinking we have put in together in offering something new for our valued consumers and for the industry as well. I would like to dedicate this success to Seylan Family, who worked tirelessly in bringing these awards home.”
The Sri Lankan digital industry continues to direct many brands. SLIM Digis competition is judged under international standards by the industry’s most respected marketing and digital marketing professionals and it aims to celebrate outstanding work and talent within the digital sphere. SLIM welcomes all brand custodians, creative, advertising and digital agencies to be part of this competition.