Daily Mirror (Sri Lanka)

Softlogic Life launches MDRT Aspirant’s Club to enhance service excellence

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Softlogic Life recently launched an MDRT (Million Dollar Round Table) Aspirant’s Club to further strengthen their team of insurance advisors.

This exclusive club was launched during a one-day motivation­al conference held at the Kingsbury with both current and aspiring MDRT members in attendance. The event was graced by the presence of Softlogic Life’s senior management, including the Managing Director Iftikar Ahamed, Executive Director Chula Hettiaracc­hi and Chief Operating Officer Indu Attygala.

The MDRT membership is the highest form of internatio­nal recognitio­n bestowed upon insurance advisors in the world since its launch in 1927 in the USA. Softlogic Life that touched Gross Written Premiums of Rs.10 billion in 2018, the fastest Life Insurer to achieve that milestone is now host to Sri Lanka’s second highest number of MDRT members within just twoyears since the start of their work on this project of recognizin­g and grooming members of its organizati­on for MDRT membership.

This is a true testament to how dedicated and keen the organizati­on is in driving only excellence in their workforce and therefore their services. The Aspirant’s Club, in turn, was set up to groom potential MDRT members through a series of periodical workshops and conference­s.

In 2017, while only 65 members were selected and flown to the United States of America for their membership initiation, in 2018, Softlogic Life was able to produce to 87 advisors qualified for the membership of the Million Dollar Round Table. Of the 87 qualifiers, six Softlogic Life advisors have received the prestigiou­s COT (Court of Table) membership, while one advisor received the highest MDRT honour of being a TOT (Top of Table) member for the 2nd consecutiv­e year.

Speaking on the growing success of the project, Softlogic Life’s Managing Director Iftikar Ahamed said: “At Softlogic Life, we invest heavily and constantly in the profession­al developmen­t of our insurance advisors. We believe that a knowledgea­ble, driven and discipline­d workforce is the core of service excellence.

“The launch of the MDRT Aspirants club is a testament to the importance we give to quality service and of our organizati­on’s aspiration­s as a whole to constantly push the bar forward towards surpassing internatio­nal standards.”

Commenting on the same, Executive Director Chula Hettiarach­chi said, “This achievemen­t is a significan­t milestone for Softlogic Life which goes to show the level of commitment and profession­alism of our sales team.the MDRT Aspirants club was set up primarily to groom and equip potential MDRT winners through a series of workshops and programs set up regularly throughout the year.

“Becoming host to the secong highest number of MDRT members in the country in just two years of starting this project clearly shows how serious we are about it. Our organizati­on has always valued individual growth of each of our team members. It is the only way to move forward as a company and we have always strongly believed in this philosophy.”

 ??  ?? 2018 MDRT Winners of Softlogic Life with Managing Director Iftikaraha­med and Executive Director Chula Hettiarach­chi
2018 MDRT Winners of Softlogic Life with Managing Director Iftikaraha­med and Executive Director Chula Hettiarach­chi
 ??  ?? Softlogic Life Managing Director Iftikar Ahamed addressing the winners
Softlogic Life Managing Director Iftikar Ahamed addressing the winners
 ??  ?? Sajeewa Pushpitha, a TOT (Top of the Table) member from Softlogic Life
Sajeewa Pushpitha, a TOT (Top of the Table) member from Softlogic Life

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