Bragg Live Foods Sri Lanka cel­e­brates 3 years

Daily Mirror (Sri Lanka) - - LIFESTYLE -

If you are a health food fan, it is likely that your pantry con­tains a bot­tle of Bragg Ap­ple Cider Vine­gar (Bragg ACV) - the iconic un­fil­tered Ap­ple Cider Vine­gar with the vivid red-and-yel­low la­bels.

This year, Bragg Live Foods Sri Lanka cel­e­brates three years of pro­mot­ing health in the is­land through the world’s best-sell­ing ap­ple cider vine­gar.

With con­sumers be­com­ing in­creas­ingly health con­scious and proac­tive to­wards main­tain­ing a healthy diet and life­style, Bragg ACV has grown in pop­u­lar­ity since it was in­tro­duced to the lo­cal market in 2016. The many nu­tri­tional and health ben­e­fits pro­vided by ap­ple cider vine­gar, par­tic­u­larly with re­gard to weight loss, has con­tributed to­wards this growth.

Bragg Live Foods, Inc. is the re­sult of a life time of cru­sad­ing the word of good health world­wide since 1912. Paul C. Bragg, orig­i­na­tor of Health Food Stores in Amer­ica, founded the com­pany; which to this day con­tin­ues to spread the word of healthy liv­ing through its phi­los­o­phy “You are what you eat, drink, breathe, think, say and do.”

Through the in­tro­duc­tion of Bragg ACV to the lo­cal market, Finch Trad­ing (Pvt.) Ltd, the only autho­rised dis­trib­u­tor of the prod­uct in Sri Lanka, has helped boost health lev­els and re­duce body fat, nat­u­rally. At a time where obe­sity is prov­ing to be a se­ri­ous global health con­cern, con­sumers are in­creas­ingly try­ing to find ways to tackle this is­sue.

Ap­ple cider vine­gar con­trib­utes to­wards achiev­ing this goal as acetic acid found in the prod­ucts has fat burn­ing prop­er­ties. Ad­di­tion­ally, it also con­tains a large amount of malic acid which has nu­mer­ous ben­e­fits in­clud­ing weight loss, in­creased en­ergy lev­els, bet­ter di­ges­tion, the abil­ity to detox the body and it can even help peo­ple suf­fer­ing from gall­stones.

Finch Trad­ing (Pvt.) Ltd Founder and Man­ag­ing Di­rec­tor Fawaz Fassi said: “At present, peo­ple un­der­stand that their qual­ity of life is strongly in­ter­twined with their diet. The mil­len­ni­als in par­tic­u­lar know that in or­der to en­joy life and ex­pe­ri­ence it to the fullest, you need to be healthy and fit. This is the pri­mary fac­tor that has driven the pop­u­lar­ity of our prod­uct and we are proud to be a part of this pos­i­tive trans­for­ma­tion in so­ci­ety.”

“Ap­ple cider vine­gar is one of those ‘won­der foods’ with sev­eral ben­e­fits as it sup­ports weight loss, heart health and in­sulin sen­si­tiv­ity - which helps in the con­trol and treat­ment of di­a­betes. I en­cour­age any­one who wants to boost their health to try Bragg ACV. Keep in mind to look for the Finch logo on your prod­uct in or­der to avoid pur­chas­ing coun­ter­feits in the market,” he added.

The health ben­e­fits of ap­ple cider vine­gar are nu­mer­ous and widely known with many be­ing backed up by sci­en­tific stud­ies. The best and most ef­fec­tive form of ap­ple cider vine­gar is the organic, un­fil­tered va­ri­ety. This is be­cause this va­ri­ety, while cloudy in ap­pear­ance, con­tains the pres­ence of what are known as ‘mother’ strands of pro­teins along with en­zymes and friendly bac­te­ria, all of which have po­tent pos­i­tive health ben­e­fits.

Other health ben­e­fits in­clude pro­mot­ing healthy im­mune sys­tems, low­er­ing blood sugar and im­prov­ing in­sulin re­sponse, im­prov­ing di­ges­tion and ph bal­ance, re­mov­ing sludge tox­ins from the body, help­ing soothe dry throats, sup­ply­ing nat­u­ral en­zymes and potas­sium, main­tain­ing healthy skin and a youth­ful body and it has also been shown to be use­ful in re­liev­ing mus­cle pain re­sult­ing from ex­er­cise.

Build­ing on the success of ap­ple cider vine­gar in the is­land, Finch Trad­ing (Pvt.) Ltd plans to ex­pand their prod­uct port­fo­lio through the in­tro­duc­tion of new Bragg prod­ucts such as Liq­uid Aminos - a health­ier al­ter­na­tive to soy sauce and salt and Organic Ex­tra Vir­gin Olive Oil.

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