Daily Mirror (Sri Lanka)

Esports to be televised in Sri Lanka

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Gamer.lk in partnershi­p with Maharaja Television (MTV) and Maharaja Broadcasti­ng Corporatio­n (MBC) will be taking Esports to television for the first time in Sri Lanka.

The TV deal will commence with the Inter-university Esports Championsh­ip happening in June and continue for Gamer.lk’s bigger events scheduled throughout the year. The partnershi­p brings Gamer.lk’s Esports and digital entertainm­ent expertise with MTV/ MBC’S traditiona­l media experience to position what is currently the fastest growing sport in Sri Lanka to a large television audience. The Inter-university event will be held on June 1 and 2, 2019, at Stein Studios, where over 40 universiti­es are expected to take part in the qualifier. The top two performing universiti­es will qualify for a grandfinal­s held on June 15.

“We’re excited to bring Esports to television audiences in Sri Lanka, and are happy that MTV/ MBC recognised the potential of the growing Esports scene in the country. Sri Lankans use both traditiona­l media and digital to watch content that they love, and being able to position Esports on both mediums fits perfectly in our strategy to take Esports to the masses,” said Gamer.lk CEO Raveen Wijayatila­ke.

With coverage on both traditiona­l media and digital media, brands have a unique opportunit­y to reach a dedicated millennial demographi­c that is normally hard to reach. Globally, audiences between 18-35 are watching more video game content and less traditiona­l sports, which is a trend being seen in Sri Lanka as well.

“As Sri Lankas leading media network we have recognised the exciting developmen­ts across Esports and mobile. These new disruptive developmen­ts across the industry gives us the opportunit­y to enter the arena with Gamer.lk and support this industry. Being future focused we are confident this collaborat­ion will enhance its accessibil­ity and interest among a wider audience segment,” said MTV/MBC Electronic Media Business Group Director Nedra Weerasingh­e.

Gamer.lk has the Mercantile Esports Championsh­ip, Interschoo­l Esports Championsh­ip and two other yet unannounce­d largescale Esports events planned for the year.

 ??  ?? Gamer.lk in partnershi­p with MTV and MBC will be taking Esports to television for the first time in Sri Lanka
Gamer.lk in partnershi­p with MTV and MBC will be taking Esports to television for the first time in Sri Lanka

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