Daily Mirror (Sri Lanka)

Airtel launches Wynk Music streaming app in Sri Lanka

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Airtel Lanka, launched its music streaming app - Wynk Music in Sri Lanka, allowing users to enjoy a seamless and personalis­ed music experience on their smartphone­s.

Airtel is the first operator in Sri Lanka to launch a music streaming app of such kind, with unlimited music streaming and downloads, which is available on Android platforms.

Wynk also has over 2,500 Sinhala songs from very famous Sri Lankan artists which is a tailor made feature for Airtel customers.

Airtel smartphone customers will get free access to Wynk Music and can enjoy unlimited song streams and downloads. Wynk Music App comes with some exclusive benefits to Airtel customers such as One Touch Internet Radio which is customised for users, personalis­ed music recommenda­tion, Voice Search deep curation across 14 different languages.

Launched in 2014, Wynk Music is one of the most loved music apps in India with over 120 million installs till date. The app streams over 1.5 billion songs a month and was rated as the ‘Most Entertaini­ng App 2018’ on Google Play Store.

Airtel customers in Sri Lanka will be able to enjoy a great digital music experience and choose from Wynk Music’s catalogue of over 3.5 million songs ranging from the latest Bollywood hits to trending internatio­nal and local artists.

The app features multiple language options, a highly intuitive and user-friendly interface, voice-enabled search, internet radio, thousands of curated playlists, and personalis­ed recommenda­tions based on listening history. A ‘Save Data Mode’ will also encourage users to save up to 70 percent on data as well.

With smartphone­s and tablets doubling up as entertainm­ent devices, Wynk Music will add to the digital experience of Airtel customer in Sri Lanka.

Bharti Airtel Lanka Chief Executive Officer and Managing Director Jinesh Hegde said: “We are delighted to launch Sri Lanka’s largest online music streaming mobile applicatio­n. Today’s tech-savvy millennial want to consume digital content on the go and Wynk Music is aimed at facilitati­ng just that. Our deep understand­ing of customer’s content consumptio­n preference­s coupled with our robust network coverage is sure to create an enjoyable experience for music enthusiast­s in Sri Lanka.”

Wynk Ltd CEO Sameer Batra said: “We are absolutely thrilled to launch Wynk Music in Sri Lanka and bring a highly personalis­ed music experience to smartphone users. The smartphone is the new digital entrainmen­t hub and with our strong focus on leveraging data science and smart analytics, we look forward to delighting users with superior content cu ration. We invite users across Sri Lanka to experience Wynk Music.”

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