LET’S MOVE BEYOND

Cathay Pacific celebrates today the start of a new journey with the purpose of moving people forward in life, through the airline’s ability to connect them to meaningful people, places and experiences.

Cathay Pacific Chief Executive Officer Rupert Hogg said: ‘Over the last seven decades we have grown to become one of the world’s leading airlines, and our goal now is to continue to move forward by becoming one of the world’s greatest service brands.’

‘Move Beyond is our call to action,” said Rupert. “For us, it is to have an ambitious leadership mindset. We choose to lead and blaze a trail of progress.

It represents our continued commitment to delivering personal service that moves people emotionally. To never stand still.’

The airline’s brand reflects its determination to challenge what is considered ‘standard’ or ‘expected’; to move beyond and be the very best it can be. Living up to this aspiration will enable Cathay Pacific to reach levels of service and customer experience that place it amongst the world’s greatest service brands.