Daily Mirror (Sri Lanka) - - LIFE - BY SANATH WEERASURIY­A

Cathay Pa­cific cel­e­brates to­day the start of a new jour­ney with the pur­pose of mov­ing peo­ple for­ward in life, through the air­line’s abil­ity to con­nect them to mean­ing­ful peo­ple, places and ex­pe­ri­ences.

Cathay Pa­cific Chief Ex­ec­u­tive Of­fi­cer Ru­pert Hogg said: ‘Over the last seven decades we have grown to be­come one of the world’s lead­ing air­lines, and our goal now is to con­tinue to move for­ward by be­com­ing one of the world’s great­est ser­vice brands.’

‘Move Be­yond is our call to ac­tion,” said Ru­pert. “For us, it is to have an am­bi­tious lead­er­ship mindset. We choose to lead and blaze a trail of progress.

It rep­re­sents our con­tin­ued com­mit­ment to de­liv­er­ing per­sonal ser­vice that moves peo­ple emo­tion­ally. To never stand still.’

The air­line’s brand re­flects its de­ter­mi­na­tion to chal­lenge what is con­sid­ered ‘stan­dard’ or ‘ex­pected’; to move be­yond and be the very best it can be. Liv­ing up to this as­pi­ra­tion will en­able Cathay Pa­cific to reach lev­els of ser­vice and cus­tomer ex­pe­ri­ence that place it amongst the world’s great­est ser­vice brands.

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