WOW.LK ranked as Sri Lanka’s most valuable Retail Services ecommerce brand

WOW.LK has clinched the top spot as Sri Lanka’s most valuable ecommerce brand in Retail Services, securing a score of 67.50.

Being the pioneer ecommerce operator in the country, the company was placed fourth overall in the ecommerce brand category but was the leader in the Retail Services sector – ahead of several prominent industry players.

Headquartered in London, Brand Finance is the world’s leading independent band valuation and strategy consultancy – backed by a large network of offices around the globe, including its Colombo office, which has been in operation since 2004. It evaluates thousands of brands each year to determine the strongest and most valuable brands of various countries.

The 16th edition of Brand Finance Sri Lanka (2019) features Dialog being named the country’s most valuable brand, as the clear leader in the telecommunications industry. The report comprises different categories such as Conglomerate Brands, Corporate Export Brands, Most Loved Brands, Multinational Corporate Brands and ecommerce Brands – in which WOW.LK has earned its position.

WOW.LK CEO Dr. Nushad Perera stated, “We are proud to be at the forefront of the industry and we pledge to lift our brand to even greater heights in the years to come.”

Established in 2011, WOW.LK is one of the pioneer ecommerce platforms in Sri Lanka and a fully-owned subsidiary of Dialog Axiata PLC – Sri Lanka’s largest mobile telecommunications provider. The company has since grown to become the leading and most trusted e-commerce brand in the country, catering to millions of Sri Lankan’s islandwide.