Daily Mirror (Sri Lanka)

Olu Tropical Water moves to glass bottles in environmen­tal effort

-

In a groundbrea­king move, Sri Lanka’s first natural mineral water brand Olu Tropical Water has committed to only using glass bottles for all new products, effectivel­y discontinu­ing the high volume PET packaged SKUS.

An expensive yet necessary move, the change is in keeping with the company’s dedication to conserving Sri Lanka’s natural wealth and environmen­t.

Part of the Rockland Distilleri­es group, Olu Tropical Water launched in 2015 with an initial product offering in 500ml and 1,000ml PET packaging. Glass variants were eventually introduced in the years that followed.

The Olu brand was an idea conceived by the PET Bottle Company (Pvt.) Ltd, which was establishe­d in 1991.

At the time of the company’s inception, PET was widely used worldwide for its economic benefit, convenienc­e and durability. In that period, procedure called for empty PET packaging to be returned either to be recycled or incinerate­d.

Studies at the time actually touted PET as a sustainabl­e environmen­tal alternativ­e, unsuspecti­ng of the longterm repercussi­ons to come. As science began to debunk this claim, awareness began to spread of the alarming extent of waste plastics and plastic particles choking oceans and landfills.

“Given the negative and irreversib­le effect of PET on the environmen­t, Olu Tropical Water has shut down it’s PET bottling facility and discontinu­ed its two PET based products effective immediatel­y, relying solely on the glass variants,” said General Manager Shalindri Malawana.

While the steeper prices of production and distributi­on spelled potential financial strain, the company decided to absorb any staff that would have been redundant due to the closure into the larger Rockland Group of Companies.

The owning company also declared all PET bottle manufactur­ing machinery dead assets and has now been renamed to Liquid Island (Pvt.) Ltd, moving forward as a company truly committed to sustainabl­e business practices.

Throughout the movement from plastic to glass, Olu Tropical Water is appreciati­ve of loyal customers - both individual­s and businesses who have stood by the environmen­tal effort - as it is strongly indicative of a united moral front in Sri Lanka.

 ??  ??

Newspapers in English

Newspapers from Sri Lanka