OPPO becomes Premium Partner, Official Smartphone of Rolandgarros, Rolex Paris Masters
OPPO signed a partnership agreement with the French Tennis Federation (FFT), becoming a Premium Partner and the Official Smartphone of the world-renowned Rolandgarros and of the Rolex Paris Masters, for the next three years (2019-2021).
The leading smart device brand is now the Rolandgarros’ first-ever partner from China, marking a major milestone for both organisations. Joining Emirates, Lacoste, Peugeot and Rolex at the Premium Partner level, OPPO is also the first Roland-garros partner from the smartphone industry.
OPPO Vice President Brian Shen said, “We are pleased and honoured to be a Premium Partner of the historic Rolandgarros. Starting at the 2019 Roland-garros tournament, we will embark on a thrilling journey with this legendary tennis tournament. We believe this partnership will serve as a valuable platform to further popularise the premier tennis tournament worldwide and bring the OPPO brand to a broader audience.”
FFT President Bernard Giudicelli said, “We are absolutely delighted to welcome OPPO as the first Chinese partner of Rolandgarros and also of the Rolex Paris Masters. This joint agreement is a great show of confidence from one of the world’s leading smartphones brands. The collaboration, based on the theme of innovation, fits perfectly with the FFT’S international strategy, whose aim is to increase the influence and presence of our tournaments in key markets, such as China.”
Through the new partnership, OPPO and Roland-garros will collaborate across a range of areas including brand awareness, video content production, young talent development and technology and product experience.
OPPO’S premium smartphones – the Find X and the Reno – will be used to capture the special moments at Roland-garros, which will then be displayed via a photo gallery in the stadium. In the future, OPPO will set up a special OPPO zone onsite at Rolandgarros, where tennis fans from around the world will be given the opportunity to experience the latest OPPO products and technology innovations.
Further demonstrating OPPO’S commitment to providing opportunity and inspiration to young talent, OPPO also becomes title partner of the ‘Junior Wild Card Series by OPPO’, which brings together top emerging young athletes at tournaments in China, India and Brazil.
“As one of the most beloved sports in Europe, tennis not only requires incredible athleticism but also elegance and artistry. This resonates well with OPPO’S pursuit of the synergy of cutting-edge technology and aesthetic satisfaction,” said Shen.
“Our partnership with Roland-garros echoes a shared vision and plays a key role in OPPO’S effort to build deeper connections with our users and engage with a wider demographic across Europe.”
As a global brand, OPPO has a strong commitment to Europe and teaming up with Rolandgarros builds on OPPO’S high pedigree of sports partnerships in the region.
The latest partnership with Roland-garros, as well as relationships with Wimbledon, FC Barcelona and the International Cricket Council (ICC), underlines the importance of OPPO’S strong investment in the European market.
In line with its strategy of ‘In Europe, for Global’, OPPO is committed to accelerating the development of its business in European markets and delivering more innovative products and services to people in the region and worldwide.