Daily Mirror (Sri Lanka)

HAMEEDIA LAUNCHES ‘MADE TO ORDER’

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This newly launched method is a much simpler and quicker alternativ­e to Made to Measure, and is ideal for those who require just an alteration or two to a readymade shirt

Keeping abreast with the rapidly changing sartorial needs both at a local and internatio­nal level, Hameedia, Sri Lanka’s leading men’s wear brand that is synonymous with style and quality has just introduced - Made to Order - a revolution­ary tailoring method.

This novel new tailoring method, which is available for shirts only, allows a client to pick from an entire range of varied cuts and designs to be tailor-made to his specific measuremen­ts. After a customer selects a design and pattern of his choice, he can then choose from over 300 different kinds of fabric and then decide on the size and fit that suits him. In more technical terms, it’s a more simplified version of the made to measure option.

Elaboratin­g on this concept, Managing Director of Hameedia, Fouzul Hameed said, “This is the first time that a ‘Made to Order’ tailoring method has been offered to the discerning man in Sri Lanka. This newly launched method is a much simpler and quicker alternativ­e to Made to Measure, and is ideal for those who require just an alteration or two to a readymade shirt. This initiative is in line with our commitment to spoiling our customers and offering them convenienc­e of the highest quality.”

Additional­ly, the Made to Order can be extended to customised monograms, sleeve length adjustment­s, collar options, specialize­d Envoy cuff, front placket with two folds and 48-hour express services for just Rs.300/- per shirt. This ‘Made to Order’ tailoring facility is initially available at the Envoy Mansion and the Wellawatte Hameedia Showroom but will soon be extended to other Hameedia Showrooms too. Celebratin­g the launch of this campaign, an introducto­ry offer is in place till the 31 May 2019 with a ‘Buy 3 Get 1 Free’ option available should a customer purchase a minimum of three shirts.

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