ARE YOU INVESTING IN THE RIGHT TOOLS?
The Body Shop Asks
A great makeup collection hinges on one make or break factor- the right makeup tools. It’s a simple equation that works, say the experts- to make the best of great quality makeup, use great quality application tools. Throughout the ages- starting with the ancient Egyptians, in fact- men and women have used makeup to enhance their natural features. Cosmetics have become less of a gamble over time (did you know that ancient Egyptians used copper and lead ore to create their cosmetics, and that women used burnt matches to darken their eyes?) and grown into a complex, multi-billion dollar industry catering to an impossibly wide range of skin types and preferences. Today, women and men around the world can easily recreate a professional makeup look at home with the right tools. A small selection of makeup brushes and accessories like eyelash curlers and powder puffs may seem trivial; but they can really change the game when it comes to how makeup glides onto and lasts on a face.
Take brushes for example; a welldesigned and cared for brush can last for years. The Body Shop recommends using brushes with soft synthetic hair as they are less porous and more hygienic than brushes made of animal hair, which tend to collect bacteria. The internationally renowned beauty brand is a giant in the cosmetics industry, with a wide range of makeup tools to complement its selection of ethically made and tested cosmetics produced with community sourced, Fair Trade ingredients. Their makeup tools are designed for a variety of makeup types, needs and preferences.
The Extra Virgin Minerals Powder Brush, for example, has high-density synthetic hairs that easily hold ultra-loose fine powder allowing for progressive release and smooth, even coverage.
Caption: The Body Shop’s cruelty-free, professional make-up brushes are more hygienic than brushes made of animal hair, which tend to collect bacteria.