Smart Ax­i­ata part­ners with Global Wavenet to of­fer en­hanced RBT in Cam­bo­dia

Daily Mirror (Sri Lanka) - - ICT -

Cam­bo­dia’s lead­ing mo­bile telecom­mu­ni­ca­tions op­er­a­tor, Smart Ax­i­ata, has part­nered with Global Wavenet to of­fer value-added fea­tures to its ex­ist­ing Ring Back Tone (RBT) of­fer­ing.

The new RBT func­tion­al­ity de­ployed on Smart’s ad­vanced telco sys­tems is an ex­ten­sion of Wavenet’s award win­ning Uni­fied VAS (Value Added Ser­vices) solutions port­fo­lio that has been de­ployed across mul­ti­ple blue-chip telco or­ga­ni­za­tions in over 20 plus countries, in­clud­ing Africa, Latin Amer­ica and Asia.

Smart Ax­i­ata is a part of Ax­i­ata Group Ber­had - one of Asia’s largest telecom­mu­ni­ca­tions groups. The com­pany has al­ways been at the fore­front of mo­bile tech­nol­ogy advancemen­ts es­pe­cially in Cam­bo­dia, where it cur­rently serves 8 mil­lion sub­scribers.

As the coun­try’s lead­ing mo­bile telco op­er­a­tor, Smart of­fers customers a unique RBT ser­vice, en­abling them to lis­ten to their fa­vorite tunes when mak­ing calls (through their Tunes4u so­lu­tion), se­lect the lat­est tracks from pop­u­lar artists, or share their fa­vorite songs with friends (Tunes4frie­nds) as well as man­age their tune se­lec­tions via the Smart­nas app.

With the new Wavenet so­lu­tion, Smart Tunes customers are now able to ac­cess Smart’s ad­vanced RBT ser­vice with sim­ple voice com­mands.

A cus­tomer will be presented with a menu al­low­ing in­ter­ac­tive se­lec­tion of pre­ferred tunes, whilst also of­fer­ing the op­tion to ac­ti­vate those tunes on the same call, in­stantly in one go.

This en­hanced IVR so­lu­tion al­lows Smart to ex­tend ser­vice ef­fi­cien­cies and of­fer a su­pe­rior cus­tomer ex­pe­ri­ence while bridg­ing the gap be­tween legacy IVR ser­vices by lever­ag­ing cutting edge tech­nol­ogy advancemen­ts in the IT and dig­i­tal world.

This will fur­ther aid in the seam­less func­tion of ‘cus­tomer self­ser­vic­ing’, and re­duce the added ef­fort re­quired in the end-to-end prod­uct de­liv­ery which may re­quire mul­ti­ple chan­nel in­te­gra­tions.

From a tech­ni­cal per­spec­tive, Wavenet will connect Smart’s plat­forms to Wavenet’s ser­vice cre­ation en­vi­ron­ment ‘Fu­sion Stu­dio’, which en­ables ex­ter­nal com­mu­ni­ca­tions over SOAP and REST.

The IVR ap­pli­ca­tions are de­vel­oped in­side Wavenet’s Fu­sion Stu­dio and the call flows are cre­ated us­ing an ad­vanced graph­i­cal user in­ter­face (GUI) that in­cludes drag and drop fea­tures to eas­ily cre­ate and de­sign vis­ual IVR call flows.

The com­pre­hen­sive IVR so­lu­tion is geared for op­er­a­tional ef­fi­cien­cies in­te­grat­ing into the cus­tomer’s Caller RBT plat­forms, the Call cen­ter, CRM and CBS sys­tems, with USSD, SMSC via SMPP.

Smart Ax­i­ata, Chief Mar­ket­ing Of­fi­cer, St­jepan Udovi­cic com­mented, “More customers are de­mand­ing per­son­alised solutions, which has re­sulted in the in­crease in de­mand for ring­back tones in Cam­bo­dia.

As a com­pany at the fore­front of en­hanced tel­coso­lu­tions, our part­ner­ship with Wavenet will en­sure that our customers are presented with fresh solutions backed by cutting-edge tech­nol­ogy and as proof of our commitment to­wards pro­vid­ing Smart’s customers an ex­cep­tional cus­tomer ex­pe­ri­ence.

Fur­ther­more, the part­ner­ship will as­sist us in the abil­ity to of­fer a su­pe­rior IVR ex­pe­ri­ence to customers and fur­ther es­tab­lish our pres­ence as a dig­i­tal first com­pany in the Cam­bo­dian mar­ket”.

Suren Pinto, Wavenet’s founder and CEO on this oc­ca­sion stated “We are ex­cited to part­ner with Smart as the tech­nol­ogy en­abler for this ad­vanced IVR so­lu­tion where its em­pow­ered by Wavenet’s core plat­forms such as the in­no­va­tive Fu­sion Ser­vice Cre­ator and the Spark IVR plat­form en­able tel­cos to truly trans­form the tra­di­tional VAS space from legacy to dig­i­tal.

“Our Uni­fied VAS solutions pro­vide telecom­mu­ni­ca­tion op­er­a­tors op­por­tu­nity to ex­tend their ma­ture SMS and IVR prod­uct life­cy­cles re­sult­ing in ad­di­tional sources of income.

The prod­uct in­no­va­tion ap­proach we take at Wavenet con­sid­er­ing 16 plus years of ex­pe­ri­ence in the global telco mar­ket, look­ing in to the prac­ti­cal­i­ties and the next-level evo­lu­tion of each of our solutions, makes real sense to our clients’ busi­nesses.

“The close part­ner­ship ap­proach we take in to work­ing to­gether with our clients as an ex­ten­sion of their busi­ness, forms the base of our suc­cess­ful part­ner­ships with bluechipte­l­cos like Smart, and be­come a key con­trib­u­tor to our lead­er­ship po­si­tion in the Uni­fied VAS solutions mar­ket”.

Smart Ax­i­ata, Chief Mar­ket­ing Of­fi­cer, St­jepan Udovi­cic (left) and Global Wavenet CEO, Suren Pinto

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