Daily Mirror (Sri Lanka)

Savoy Cinemas premiers Avengers: Endgame

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Savoy Cinemas, a Ben Holdings company, commenced the premier of the highly anticipate­d Marvel thriller Avengers: Endgame, on April 26, 2019, at their premier 3D cinema; Savoy Wellawatta.

This premier coincides with the global launch of the movie and quite fittingly as well, because it is only Savoy Cinemas who have the exclusive rights to distribute all Marvel movies in Sri Lanka.

Coinciding with the Avengers premier, Savoy Cinemas showcase their state of the art Dolby ATMOS sound system for the very first time ever in Sri Lanka. Savoy Wellawatte is the only cinema in the region to be equipped with this high tech sound system comprising of hundreds of speakers to create a one of a kind true to life experience for the cinematic audience.

A staggering 6,000 tickets were sold within a matter of six hours, when the tickets went on sale in Sri Lanka. Another first, and memorable record in Sri Lanka’s film industry.

Savoy Cinemas has a legacy of over 30 years in Sri Lanka, as a brand that continuous­ly develops the movie going experience for the entire family. The multiple upgrades done to all their cinemas across the island, and the establishm­ent of new cinemas, including their brand new cinema at the Rajagiriya Jana Jaya City, the Savoy Premier is a true testament to their commitment.

Dedicated to promote Sinhala and Tamil movies in the country, Savoy Cinemas is also the sole distributo­r of Disney and Marvel movies in Sri Lanka, bringing Hollywood home, as it happens.

While we give credit to Anthony Russo for directing this phenomenon and Robert Downey (Junior) for bringing it to life, let’s take a moment to appreciate the hard working women and men of Savoy Cinemas who made it possible for our audience to have a piece of the action.

Under Ben Holdings, Savoy Cinemas has created a truly global experience for our Sri Lankan film enthusiast.

Armed with over 45 cinemas islandwide and another seven cinemas to be completed by the end of 2019, Savoy Cinemas is clearly the unsurpasse­d leader in the film industry in Sri Lanka.

Savoy Cinemas plan to premier all of Walt Disney’s releases for 2019 in the likes of Aladdin, Toy Story 4, and Artemis Fowl.

The plan is to consistent­ly build on the legacy of their brand, which already has over two million patrons, and is the only player in the industry engaging in all aspects of the movie business.

Savoy Cinemas is the only entity importing, producing, directing and distributi­ng movie content, all under one roof, in the country. And now with the backing of Ben Holdings, an investor consortium dedicated to build the movie business in Sri Lanka, Savoy Cinemas is well on it’s way to becoming the pre-eminent entertainm­ent provider for our Sri Lankan audience.

 ??  ?? Ben Holdings Group Chairman Alex Lovell addressing the media at the Avengers launch conference, flanked by Group Director G.T. Jayaseelan and CEO Geevaka Pallegama
Ben Holdings Group Chairman Alex Lovell addressing the media at the Avengers launch conference, flanked by Group Director G.T. Jayaseelan and CEO Geevaka Pallegama
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Cosplayers

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