Savoy Cine­mas pre­miers Avengers: Endgame

Daily Mirror (Sri Lanka) - - LIFESTYLE -

Savoy Cine­mas, a Ben Hold­ings com­pany, com­menced the premier of the highly an­tic­i­pated Marvel thriller Avengers: Endgame, on April 26, 2019, at their premier 3D cinema; Savoy Wellawatta.

This premier co­in­cides with the global launch of the movie and quite fit­tingly as well, be­cause it is only Savoy Cine­mas who have the ex­clu­sive rights to dis­trib­ute all Marvel movies in Sri Lanka.

Co­in­cid­ing with the Avengers premier, Savoy Cine­mas show­case their state of the art Dolby AT­MOS sound sys­tem for the very first time ever in Sri Lanka. Savoy Wellawatte is the only cinema in the re­gion to be equipped with this high tech sound sys­tem com­pris­ing of hun­dreds of speak­ers to cre­ate a one of a kind true to life ex­pe­ri­ence for the cin­e­matic au­di­ence.

A stag­ger­ing 6,000 tick­ets were sold within a mat­ter of six hours, when the tick­ets went on sale in Sri Lanka. An­other first, and mem­o­rable record in Sri Lanka’s film in­dus­try.

Savoy Cine­mas has a legacy of over 30 years in Sri Lanka, as a brand that con­tin­u­ously de­vel­ops the movie go­ing ex­pe­ri­ence for the en­tire fam­ily. The mul­ti­ple up­grades done to all their cine­mas across the is­land, and the es­tab­lish­ment of new cine­mas, in­clud­ing their brand new cinema at the Ra­ja­giriya Jana Jaya City, the Savoy Premier is a true tes­ta­ment to their com­mit­ment.

Ded­i­cated to pro­mote Sin­hala and Tamil movies in the coun­try, Savoy Cine­mas is also the sole dis­trib­u­tor of Dis­ney and Marvel movies in Sri Lanka, bring­ing Hol­ly­wood home, as it hap­pens.

While we give credit to An­thony Russo for di­rect­ing this phe­nom­e­non and Robert Downey (Ju­nior) for bring­ing it to life, let’s take a mo­ment to ap­pre­ci­ate the hard work­ing women and men of Savoy Cine­mas who made it pos­si­ble for our au­di­ence to have a piece of the ac­tion.

Un­der Ben Hold­ings, Savoy Cine­mas has cre­ated a truly global ex­pe­ri­ence for our Sri Lankan film en­thu­si­ast.

Armed with over 45 cine­mas is­land­wide and an­other seven cine­mas to be com­pleted by the end of 2019, Savoy Cine­mas is clearly the un­sur­passed leader in the film in­dus­try in Sri Lanka.

Savoy Cine­mas plan to premier all of Walt Dis­ney’s re­leases for 2019 in the likes of Aladdin, Toy Story 4, and Artemis Fowl.

The plan is to con­sis­tently build on the legacy of their brand, which al­ready has over two mil­lion pa­trons, and is the only player in the in­dus­try en­gag­ing in all as­pects of the movie busi­ness.

Savoy Cine­mas is the only en­tity im­port­ing, pro­duc­ing, di­rect­ing and distribut­ing movie con­tent, all un­der one roof, in the coun­try. And now with the back­ing of Ben Hold­ings, an in­vestor con­sor­tium ded­i­cated to build the movie busi­ness in Sri Lanka, Savoy Cine­mas is well on it’s way to be­com­ing the pre-em­i­nent en­ter­tain­ment provider for our Sri Lankan au­di­ence.

Ben Hold­ings Group Chair­man Alex Lovell ad­dress­ing the me­dia at the Avengers launch con­fer­ence, flanked by Group Di­rec­tor G.T. Jayasee­lan and CEO Gee­vaka Pal­legama


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