Singer part­ners Sam­sung to re­de­fine Smart TV with launch Un­box Magic se­ries

Daily Mirror (Sri Lanka) - - ICT -

Singer Sri Lanka PLC, the coun­try’s lead­ing con­sumer durable re­tailer takes pride in part­ner­ing Sam­sung for the last 12 years.

Singer has been renowned over the years for their vast prod­uct port­fo­lio of Sam­sung house­hold ap­pli­ances such as tele­vi­sions, re­frig­er­a­tors, mo­bile phones, wash­ing ma­chines and microwave ovens.

As the most re­cent in­tro­duc­tion, Sam­sung Sri Lanka an­nounced its lat­est Smart TVS with in­dus­try first unique ben­e­fits such as per­sonal com­puter, mu­sic sys­tem, live cast and two way shar­ing.

The new TV line up along with these nev­erseen-be­fore ben­e­fits will re­de­fine the term ‘Smart’ in Smart TVS and take your home en­ter­tain­ment ex­pe­ri­ence to a whole new level. These ben­e­fits em­power the con­sumers to ex­pe­ri­ence a world be­yond a con­ven­tional tele­vi­sion.

The new range of smart TVS, launched un­der the ‘Un­box Magic Ev­ery day’ cam­paign, res­onates with the life­style of mil­len­ni­als of­fer­ing mean­ing­ful ben­e­fits to them. All the ben­e­fits are de­signed un­der Smart Sri Lanka phi­los­o­phy, keep­ing in mind the evolv­ing needs of the Sri Lankan con­sumers on how they in­ter­act with their tele­vi­sion and other smart de­vices.

Along with the revo­lu­tion­ary new smart fea­tures, all the Smart TVS come with un­matched pic­ture qual­ity rang­ing from the High Def­i­ni­tion range with Ul­tra Pix tech­nol­ogy to the Ul­tra High Def­i­ni­tion (UHD) 4K mod­els, fea­tur­ing su­pe­rior colours, stun­ning de­tails and con­trast lev­els.

The new Smart TVS al­low users to trans­form “your tele­vi­sion to your own per­sonal com­puter”. With this fea­ture one can turn their Smart TV into a full-fledged com­puter than just brows­ing. Con­sumers can cre­ate doc­u­ments or work from the cloud such as cre­at­ing school or of­fice pre­sen­ta­tions. Users can also mir­ror their lap­top on the Smart TV screen wire­lessly with­out in­ter­net con­nec­tion for a big screen or ex­tended screen ex­pe­ri­ence.

An­other unique fea­ture is that users can re­motely ac­cess their lap­top or per­sonal com­puter from any lo­ca­tion over in­ter­net, for ex­am­ple a user can ac­cess their work com­puter which is at of­fice or any dis­tant place to com­plete any un­fin­ished file from the con­ve­nience of their home.

The Smart TVS are se­cured by multi-lay­ered Knox for un­matched se­cu­rity and pro­vides seam­less ac­cess to Mi­crosoft Of­fice 365 ser­vices over cloud.

The new Sam­sung Smart TV of­fers a com­plete vis­ual ex­pe­ri­ence by turn­ing into a vir­tual mu­sic sys­tem. It al­lows the user to choose from a li­brary of skins with dif­fer­ent colour op­tions. This fea­ture en­hances the over­all au­dio ex­pe­ri­ence by adding vis­ual el­e­ments on the screen turn­ing the TV into a vir­tual mu­sic sys­tem.

One can man­age mul­ti­ple de­vice playlists and cre­ate im­mer­sive mu­si­cal ex­pe­ri­ence with ex­ter­nal speaker. The live cast fea­ture em­pow­ers the con­sumer to seam­lessly stream live mo­ments from any re­mote lo­ca­tion on to their Smart TV over in­ter­net via their smart­phone.

The fea­ture en­ables the con­sumers to ef­fort­lessly share a live stream with any­one hav­ing ac­cess to the user’s Smart TV al­low­ing for col­lec­tive en­ter­tain­ment ex­pe­ri­ence.

Two way shar­ing, al­lows shar­ing of con­tent be­tween the TV and smart­phone, this fea­ture al­lows the smart­phone and Smart TV to work in har­mony en­rich­ing the over­all user ex­pe­ri­ence. The user can play mu­sic and videos from their phone onto their Smart TV for a big­ger screen en­ter­tain­ment or carry their TV con­tent and au­dio to their smart­phone for per­sonal con­sump­tion with­out in­ter­net.

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