The Global Day of Parents UNICEF launches Betterparenting.lk

Marking the Global Day of Parents, UNICEF launches Betterparenting.lk and ‘Super Power’ parenting campaign featuring singer Romesh Sugathapala radio personality Shaq and actress Sachini Ayendra, to provide parents with the guidance they need to help build their children’s brains.

As the world celebrates the life changing role of parents through the Global Day of Parents (1st June) and Father’s Day (16th June), UNICEF is drawing attention to the critical role parents play in a child’s first 5 years through early caregiving, socialising and disciplining practices, which can affect their child’s brain development for their whole lives, and even future generations.

Parents play a key role in ensuring children get good nutrition, stimulation and protection, known as ‘eat play and love’, yet they need more support to ensure their children reach their full potential.providing good nutrition fuels brain growth, with inadequate nutrition in the first 5 years affecting the structure and function of the brain in ways that are difficult to reverse later. The ‘Parent Super Power’ campaign was produced with the support of Publicis Sri Lanka, part of the Leo Burnett Group. The ‘Parent Super Power’ campaign was produced with the support of Publicis Sri Lanka, part of the Leo Burnett Group.

Providing play and stimulation through interaction between young children and parents positively and permanently strengthens a child’s ability to learn