Ji­nasena part­ners KAMICO to lo­cally as­sem­ble agri­cul­tural machin­ery

Daily Mirror (Sri Lanka) - - ICT/NEWS -

Ji­nasena (Pvt.) Ltd has en­tered into a part­ner­ship with Korean Agri­cul­tural Machin­ery In­dus­try Co­op­er­a­tive (KAMICO) to as­sem­ble agri­cul­tural machin­ery in Sri Lanka for the lo­cal and re­gional mar­kets us­ing Korean tech­ni­cal ex­per­tise.

The part­ner­ship will en­able the two or­gan­i­sa­tions to join hands to ad­dress the short­com­ings of Sri Lankan agri­cul­tural machin­ery by im­prov­ing the qual­ity stan­dards with tech­ni­cal ex­per­tise from KAMICO cou­pled with Ji­nasena’s in-depth knowl­edge of lo­cal agri­cul­tural re­quire­ments and con­di­tions.

The two or­gan­i­sa­tions will work closely with the Farm Machin­ery Re­search Cen­tre (FMRC), the sole na­tional level train­ing in­sti­tute for farm machin­ery in Sri Lanka, to de­velop agri­cul­tural machin­ery prod­ucts that are best suited and needed for the agri­cul­tural fields in Sri Lanka.

Ji­nasena will bring down agri­cul­tural machin­ery de­signed and de­vel­oped by KAMICO mem­bers, as­sem­ble and mod­ify them in the Ji­nasena fac­tory to suit the lo­cal mar­ket re­quire­ments. This ap­proach will also serve as a foun­da­tion for Ji­nasena and KAMICO to use Sri Lanka as a agri­cul­tural machin­ery as­sem­bling hub and mar­ket to the South Asian re­gion, where Sri Lanka’s ex­ist­ing trade part­ner­ships will al­low the prod­ucts to be sold at a com­pet­i­tive price.

Ji­nasena Agri­cul­tural Machin­ery (JAM) pro­vides a com­pre­hen­sive range of spe­cialised prod­ucts and ser­vices that are pow­er­ful, fast, durable and ef­fi­cient. The Ji­nasena Paddy Thresher and Reaper made its de­but in 1978 and to­day the di­vi­sion’s ex­pand­ing range of prod­ucts in­cludes bush/weed cut­ters, roto slathers, in­dus­trial lawn mow­ers, pep­per thresh­ers, rotary tillers, chop­pers, siev­ers, grinders and pro­cessed tea cut­ters.

JAM’S prod­uct range is made avail­able through its net­work of 19 ser­vice cen­tres lo­cated at Colombo, Ban­darawela, But­tala, Gi­ran­durukotte, Beruwala, Ekala, Avis­sawella, Dam­bulla, Kandy, Nuwara Eliya, Galle, Kadu­ruwela, Tam­but­tegama, Anu­rad­ha­pura, Ku­rune­gala, Trin­co­ma­lee, Am­para, Em­bilip­i­tiya and Jaffna.

Ex­press­ing his opinion on the part­ner­ship, Ji­nasena (Pvt.) Ltd Di­rec­tor and Chief Op­er­at­ing Of­fi­cer Dhanushka Wi­jaya­pala said: “This is a fan­tas­tic op­por­tu­nity for both Ji­nasena and Sri Lanka as we will have ac­cess to world-class Korean tech­no­log­i­cal ex­per­tise in agri­cul­tural machin­ery. The Ji­nasena sales team has a very good un­der­stand­ing of what is ideally-suited for the coun­try’s di­verse agri­cul­tural re­quire­ments.”

“To­gether with KAMICO ex­perts, we will be able to mod­ify the equip­ment to suit our mar­ket, as­sem­ble them in the Ji­nasena fac­tory and launch them into the mar­ket af­ter ob­tain­ing FMRC ap­proval. We will also use Sri Lanka as a launch­pad into the South Asian mar­ket which augers well for the coun­try as well. This could be the start­ing point of Korean in­dus­tries mov­ing to Sri Lanka,” he added.

KAMICO Chair­man Shin Gil Kim said: “We’ve found the ideal part­ner in Ji­nasena as it is a wellestab­lished com­pany with decades of ex­pe­ri­ence in agri­cul­tural machin­ery in Sri Lanka. It’s dif­fi­cult to en­ter the South Asian mar­ket with prod­ucts man­u­fac­tured in South Korea due to our high cost of man­u­fac­ture. There­fore, we are con­fi­dent that when we use Korean ex­per­tise, as­sem­ble in Sri Lanka and ex­port to the South Asian re­gion, we will have a good op­por­tu­nity to com­pete in the mar­ket.”

From left: KAMICO Ex­ports Di­rec­tor Simin Yi, Ji­nasena (Pvt.) Ltd Chief Fi­nan­cial Of­fi­cer Channa Gu­nasekara and Di­rec­tor and Chief Op­er­at­ing Of­fi­cer Dhanushka Wi­jaya­pala at the MOU sign­ing

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