Eyes to change the game with ‘Katha Bus’
Airtel Lanka has introduced a new product offering unlimited voice calls, in a move that is set to revolutionize the telecom industry.
With a price point of Rs.98, many industry analysts see this as something that will create real traction among telecom consumers. Positioned as ‘Katha Bus’, the new product will further simplify Airtel’s prepaid proposition and addresses customers’ need for affordability, convenience and simplicity. The recharge pack is priced at Rs.98 with a validity period of 30 days, making it much more affordable than most essentials in the current context. With the introduction of the new pack, Airtel customers can make unlimited calls to loved ones on their Airtel mobiles. The affordable pack is suited for heavy callers, reflecting Airtel’s promise to enhance customer experience, offer a complete smartphone experience, and help subscribers to always stay connected. In addition to unlimited Airtel calls, the recharge card offers up to 1,000 SMS’S and 100 MB of data for free with a validity period of 30 days.
The plan was designed to accommodate customer needs for all mobile services to be built into a single recharge pack.
By catering to the needs of its customers and delivering on its promise to provide affordable services, Airtel Lanka hopes to continue its customer-centric approach with the launch of many more innovative solutions. “Our customers crave for uninterrupted connectivity to support their busy lifestyle. This revolutionary recharge pack is designed to truly simplify the customer experience and offer great value to anyone. Customers no longer have to curtail voice calling in order to save money,” Bharti Airtel Lanka MD/CEO Jinesh Hegde, said. “Additionally, with the rise of smartphones in Sri Lanka, consumers won’t necessarily have to go for higher-priced plans in order to enjoy their devices,” he added.