Cavinkare’s Indica Easy re-enters local market with new factory in Horana
Cavinkare recently commenced local production operations for its popular hair colour brand, Indica Easy, opening a state-of-the-art factory in the BOI Zone, Horana.
The launch of the production facility in Horana marks Indica Easy’s re-entry into the Sri Lankan market with its wide range of hair colours.
Having first entered the Sri Lankan market as an imported product, Indica Easy had grown in popularity and market share within a short span of time and with the local manufacturing operations starting, Cavinkare is looking for an exponential growth for the brand in the coming years.
Cavinkare International Business Head Srivatsan Krishnamurthi said: “It’s a great pleasure to start manufacturing operations for Indica in Sri Lanka as it allows us to offer world-class products to the consumers while also contributing to economic growth of the country. Cavinkare is a well-established
brand in the Sri Lankan markets with quality, popular products such as Chik Shampoo, Nyle and Fairever. Indica Easy also brings the same quality and goodness along with the assurance of safety and convenience. With the local manufacturing facility set up, this marks the beginning of a new journey for Indica in Sri Lanka as we strive to bring the best of products to our consumers.”
Indica Easy combines the goodness of five herbal ingredients amla, henna, bhringraj, methi and hibiscus and offers unparalleled convenience, effectiveness and safety. Indica Easy comes in two packs - 18ml and 25ml. Indica Easy is available in black and dark brown colours and is distributed islandwide through the wide sales network Cavinkare - Sri Lanka has always maintained.
“The new manufacturing unit will cater to the demand of local consumers, leading to a significant increase in our market share. The facility is also a move towards enabling Cavinkare to expand its investment in Sri Lanka, creating more jobs and other opportunities. Most of all, it will allow thousands of Sri Lankan consumers to benefit from a trustworthy, quality and international product for their personal care,” said Krishnamurthi.