Daily Mirror (Sri Lanka)

Samsung Sri Lanka unveils QLED 8K television

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In keeping with the rising aspiration­s amongst local consumers to experience the latest Samsung TVS, Samsung Sri Lanka has unveiled the QLED 8K television, which offers the most immersive and dynamic screen yet.

Launched across all internatio­nal markets, the QLED 8K is creating waves globally for its truly immersive picture, sound and AI capabiliti­es.

Samsung became the first to offer the new Apple TV app and Airplay 2 on all 2019 Samsung Smart TVS and select 2018 models. Samsung customers are now able to enjoy Apple TV channels and itunes movies and TV shows on Samsung Smart TVS.

The realism offered by 8K AI Upscaling makes all the difference in rendering images as if they were really in front of the customer. 8K AI Upscaling harnesses machine learning to transform lower quality image contents into vivid 8K resolution.

The QLED’S 33-millionpix­el screen allows users to not only watch content developed in 8K, but also allows viewers to enjoy their favourite videos originally presented in SD, FHD and UHD in 8K (7,680X4,320) super highqualit­y resolution.

On other higher definition screens, playing a lowdefinit­ion video results in pixelation, image blurring and an overall unsatisfyi­ng viewing experience.

Reflecting the way human object perception registers objects that are closer to them in more detail, 8K AI Upscaling carefully adjusts content to give ultimate image depth thanks to the advanced resolution process engine.

Similarly, camera pans and sweeps across an environmen­t on-screen are optimised to replicate the way human eyes react to changing stimulus removing any blur from the video. The effortless pixel-less rendering of the images also contribute­s to an immersive viewing experience, and the peak 4,000 nit (Quantum HDR10+) brightness of the QLED 8K accurately expresses images in all light conditions - as they are intended to be seen.

Offering sharper text and improved legibility, the new TV does away with line ‘noises’ (transmissi­on disturbanc­e that blurs details and caused unwanted digital static), usually the most disruptive impediment­s to a satisfying viewing experience.

As the input images have lower quality, letter outlines on captions and subtitles become more blurred. However, 8K AI Upscaling intelligen­tly streamline­s thick and rough outlines so that they are as sharp as possible, delivering clearer letters on the screen worthy of a high definition television experience. This aspect of the upscaling is crucial to viewers, as the improved legibility of text decreases eye strain.

With 8K AI Upscaling, denser contrast expression means that object details inside of a black background become more pronounced compared to in their original source resolution, heightenin­g a realistic viewing experience. In order to counteract any light spreading across dark-hued content, a common problem in lower-resolution videos, the Upscaling’s intelligen­t algorithms analyse black video patterns in order to transmit the perfect black; the quality of this deep black is on a par with content originally produced in 8K resolution.

Textures are restored with delicate detail offsetting, any visual static is automatica­lly eliminated by video stream compressio­n, low-definition edges are sharpened to avoid blurriness, and any discontinu­ous lines are restored.

The key element to this is machine learning. Thanks to the QLED 8K’s inbuilt ‘Quantum Processor 8K’ technology, the intelligen­t algorithm learns from the difference­s found and makes note of the correlatio­n between low-definition and high-definition content.

8K AI Upscaling is based on artificial intelligen­ce smart learning, so through usage, it will develop and adapt with each video upscale as more video data becomes available to the system to be analysed. But even from the first usage, the QLED 8K provides the most comfortabl­e colour, light and texture balances to provide the optimum viewing experience for each user.

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