Daily Mirror (Sri Lanka)

DIMO introduces all new Mercedes-benz A-class Sedan to Sri Lanka

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The latest Diesel & Motor Engineerin­g PLC (DIMO) offering –Mercedes-benz A-class sedan, premiered in Sri Lanka on September 21 and 22 at the Taste of Europe, European food festival.

The event took place at the Arcade Independen­ce Square with DIMO featured as its main sponsor.

Speaking on the new A-class Sedan and the brands associatio­n with the European Food Festival, Rajeev Pandithage General Manager for Mercedes-benz at DIMO said, “DIMO was delighted to come on board as the Main sponsor of the harmonious Taste of Europe food festival. With the Mercedes-benz brand strongly synonymous with European luxury and culture, it is absolutely fitting that we presented the first looks at the new Mercedes-benz A-class at the event. The premier of the A-class heralds a new generation of sedans for the brand, incorporat­ing MBUX Infotainme­nt system along with a host of other Modern hightech features in clear pitch to millennial luxury buyers.

“We would like to sincerely thank all our customers who have expressed interest and dropped by the European Food Festival to get an exclusive first look at the new A-class Sedan. We have been overwhelme­d with interest and are delighted that introducti­on of the new A-class Sedan has been such a success”.

Featuring a 1.4liter turbocharg­ed engine, with 163 horsepower and 7 Speed Automatic Transmissi­on, the new A-class Sedan is packed with the latest Modern Luxury features Mercedes-benz has to offer such as Burmester sound system, wireless phone charging docketc. The sedan also boasts a high level of safety, incorporat­ing 7 airbags, stateof-the-art driving assistance and safety systems with Mercedes engineerin­g and strenuous quality testing. Packed with other key Mercedes features, the A-class incorporat­es keyless go-handsfree access, panoramic sliding sunroof, memory seats, semi-automatic driving assistance and LED headlamps with integrated LED daytime running lamps.

The sedan is also at the top of its class in rear headroom and has the lowest aerodynami­c drag of all production vehicles worldwide.

In addition to the premier of the new A-class Sedan - which was the highlight of the event - the Taste of Europe European food festival was designed to exude sophistica­tion. Boasting black marquees and tents and incorporat­ing a signature German style experience, the festival featured celebrity and influencer Stephanie Siriwardha­na, who were massive attraction­s with hordes of fans who were delighted to spend time and be photograph­ed with them.

They were seen taking a closer look at the A-class Sedan and taking photograph­s with the cars on display. The surroundin­g of the vehicles on display was amplified with neon light streaks and electro music on both nights.

DIMO, as the home for Mercedes-benz and as the nation’s premier purveyor of automobile­s and automobile solutions, ensures fullest customer satisfacti­on at every customer touch point from sales to service. The state-of-the-art ‘DIMO 800’ dedicated Mercedes-benz center is the largest facility in the country, confirms the trust that customers placed on DIMO the Authorized General distributo­r for Mercedes-benz in Sri Lanka.

 ??  ?? DIMO Independen­t Non-executive Director Dr. Harsha Cabral, Chairman and Managing Director Ranjith Pandithage, Director Wijith Pushpawela and Director and Chief Marketing Officer Asanga Ranasinghe officially launching the new Mercedes-benz A-class Sedan
DIMO Independen­t Non-executive Director Dr. Harsha Cabral, Chairman and Managing Director Ranjith Pandithage, Director Wijith Pushpawela and Director and Chief Marketing Officer Asanga Ranasinghe officially launching the new Mercedes-benz A-class Sedan
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