Daily Mirror (Sri Lanka)

Ngage becomes first marcom agency to achieve Great Place to Work certificat­ion

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NGage Strategic Alliance, the 26-year pioneer in integrated marketing communicat­ions and PR has been certified as a Great Place to Work (GPTW) by the global programme that conducts assessment­s of workplaces for being exemplary in employee trust, pride and camaraderi­e.

Ngage, founded by veteran communicat­ions guru Nimal Gunewarden­a, and developed as the leading IMC specialist combining advertisin­g, PR, digital, design, Goodvocacy and other offerings to bring its clients a holistic campaign mix for their brands, becomes the first marcom agency on Sri Lanka to be recognised with this achievemen­t.

Ngage has built a unique organisati­onal culture where its people thrive, work and play together finding personal and profession­al growth that is well spoken-of not only by its staff but also by its alumni, clients and other corporates.

“This was my dream. To create a highly profession­al and unique communicat­ions consultanc­y which brings together talented people into this vital industry to work on critical assignment­s with our expertise. Great strategic and creative communicat­ions is the difference between success and failure of initiative­s, government­s, corporates and brands. To deliver that we need young enthusiast­ic talent who master expert knowledge and skills and can solve real-world problems with critical thinking and applicatio­n. Working passionate­ly in a happy close-knit familylike environmen­t, learning continuous­ly and tackling new problems all the time, achieving success and awards both as individual­s and a team, and having fun and letting off steam together is part of the experience that our people love. Building that culture and our learning organisati­on has been my greatest satisfacti­on,” said Founder and Chairman Nimal who continues to be the chief coach and strategist of the agency.

Sheron Jayasundar­a, who has been with the agency for 22 years and recently took over the CEO role from Nimal said: “We have built respect and integrity for ourselves within the company and in the industry through sticking to our values and principles and not compromisi­ng. We have brought together people of various talents, background­s and persuasion­s and have given career and growth opportunit­ies to all on merit. We now boast of a genderbala­nced, female driven agency because our Founder trusted in women to run the show. Our CFO Chamika Colonne and I have joined what is a balanced Board as well. Nishi de Alwis our HR Head as stuck with the Agency since inception and acts as Chief Listener. Four of our young people are competing as industry representa­tives at Young Spikes in Singapore, at this moment. At Ngage, everyone is urged to become a star.”

The agency boasts of developing several profession­als who have gone on to lead other agencies and build successful careers even after they leave the company, and continue to maintain close ties with their founding agency. The agency was re-branded as Ngage Strategic Alliance earlier this year with an enhanced vision in driving communicat­ions consultanc­y and its own brand of Goodvocacy as the new essential new dispensati­on for all organisati­ons seeking to respond to today’s social, environmen­tal, stakeholde­r and business challenges.

Ngage is currently looking to add fresh talent with skills in writing, research and critical thinking to be trained by the agency’s chief coach and founder himself to work in these new areas. Interested people may apply to join this Great Place to Work by writing to careers@ngage.lk.

 ??  ?? Ngage Strategic Alliance Team pose outside their Great Place to Work
Ngage Strategic Alliance Team pose outside their Great Place to Work
 ??  ?? Ngage Founder Nimal Gunewarden­a receives the Great Place To Work certificat­ion
Ngage Founder Nimal Gunewarden­a receives the Great Place To Work certificat­ion

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