Singer partners AB Mauri to enhance standard of home bakers’ master classes
Singer (Sri Lanka) PLC, the country’s premier consumer durable retailer, has partnered with AB Mauri Lanka, an industry leader in baking ingredients, to provide home bakers with the opportunity to get hands-on experience baking with Singer’s world-class range of Beko, Kenwood appliances.
With a presence of over 30 years in Sri Lanka, AB Mauri supports bakers, commercial and home, to enhance their skills. The company operates the AB Mauri Bakery Training Centre in Mount Lavinia, an NVQ Level 03 and City and Guilds accredited fully-equipped bakery training facility where industry-leading chefs conduct baking programmes for both beginners and experienced bakers.
Singer Sri Lanka provided a collection of the latest Beko, Kenwood appliances, including free-standing ovens and kitchen machines to the AB Mauri Bakery Training Centre where they will be utilised during training sessions conducted for home bakers. During the training sessions, these home bakers will receive hands-on practical training on how best to use these modern kitchen appliances, together with the proper application of AB Mauri bakery premixed ingredients, to produce baking goods of the highest quality.
Sharing his thoughts on the partnership, Singer Sri Lanka Marketing Director Kumar Samarasinghe said: “Singer offers the widest range of modern kitchen appliances. We are proud to partner with a global company such as AB Mauri and work together to offer the latest in kitchen appliances for their bakery training facility. At Singer, we believe in encouraging the younger generation to become entrepreneurs and home baking is a growing trend in the country for those who want to follow such an entrepreneurial journey. By using the latest kitchen equipment from Singer, these home bakers can produce high quality healthy food items with minimum hassle.”
AB Mauri Lanka (Pvt.) Ltd Director and General Manager Surajdeen Seiyad said: “We are pleased to join hands with Singer in their quest to bring modern baking equipment to those looking to enhance their baking skills. We see good synergies in forging a strong relationship with Singer.”