Daily Mirror (Sri Lanka)

Celebrate Children’s Day Responsibl­y- Make A Healthier Choice for Your Child with Lanka Dairies Products

- By Randheer Mallawaara­chchi

If a parent has to choose between a life time’s worth of wealth, and their child, the answer is no longer an option; since there is no wealth as priceless as a child. October 1st is a day dedicated specially to acknowledg­e the value of a child. It is best not compromisi­ng the child’s health during celebratio­ns. On the contrary, the risk of disease and complicati­ons which arise due to the products consumed is ominous. Therefore, it is best to remain vigilant to not let harmful bacteria ruin the spirit.

Lanka Dairies (Pvt) Ltd has been a regular face within the hearts of many consumers; fulfilling heartfelt desires and cravings for dairy products throughout multiple generation­s. General Manager; E.M. Hemarathna reminded the society as to why “Ambewela” products of Lanka Dairies (Pvt) Ltd are the healthier choice for your child and to satisfy their taste buds responsibl­y.

Q Share a glimpse of the life of Lanka Dairies (Pvt) Ltd and “Ambewela” products. Liquid milk was distribute­d either in sterilized bottles or pasteurize­d milk sachets during the days of LDL’S infancy, ever since its inception in 1996. Also, distributi­on was restricted only to urban areas where efficient transporta­tion and refrigerat­ion facilities were available.

To enhance the shelf life of liquid milk, it should be purified by removing all microorgan­isms and other contaminan­ts before packaging. Packaging should be hermetic to refrain from recontamin­ation. These requiremen­ts can be fulfilled by pasteuriza­tion or sterilizat­ion of milk, following suitable packaging methods. However, these technologi­es have its own pros and cons. Sterilizat­ion is a hard heat treatment to milk (i.e. milk undergoes high temperatur­e during longer time- i.e. Deep cooking) as a result its nutrients and other vital properties can be destroyed by transformi­ng the product from natural to unnatural. It is a well-known fact that shelf life of sterilized milk is three to four months at ambient temperatur­e in a sterilized glass bottle. However, this method has disadvanta­ges over other methods, and has a higher possibilit­y of milk nutrient deteriorat­ion due to exposure to UV rays through the glass bottles.

Unlike sterilizat­ion pasteuriza­tion is a mild heat treatment to milk (i.e. milk undergoes low temperatur­e during shorter time-i.e. Mild cooking) As a result, complete sterilizat­ion is impossible and some living microorgan­isms are still retained within milk is needed to be kept below four degree Celsius to inactivate these living microorgan­isms until it is consumed.

Since availabili­ty of refrigerat­ion facility was restricted among countable consumers in Sri Lanka, distributi­on of pasteurize­d milk was a challenge with an extreme risk of recontamin­ation due to possible discontinu­ity of cold chain.

Knowing the disadvanta­ges of above two technologi­es in providing quality milk at an affordable price to an average consumer, Lanka Dairies (Pvt) Ltd introduced a new method of treatment and packaging for liquid milk to the Sri Lankan market for the first time in 1996. This was a breakthrou­gh developmen­t to the Sri Lanka liquid milk industry.

In this technology all the disadvanta­ges of sterilizat­ion and pasteuriza­tion process have been mitigated to a minimum while keeping the milk close to the nature. This is also a heat treatment method to enhance shelf life of liquid milk by removing all microorgan­isms in milk. During the process, liquid milk undergoes a moderate heat treatment (i.e. Ultra-high temperatur­e during very short time – Optimum cooking) and immediatel­y followed by packaging in an air tight sterilized container without recontamin­ation. In a nut shell, this is called Aseptic Packaging. The main advantage of this method is, it retains freshness and nutrients of milk as it is, and shelf life of milk can be extended to more than six months without refrigerat­ion at an ambient temperatur­e. Because of multilayer­ed flexible packaging, freshness of milk is kept intact during shelf life since it is protected from environmen­tal hazards such as exposure to UV rays, obnoxious gases, dust and other possible contaminan­ts.

Q What can you say about the farms which gives you the high-quality milk?

Good milk is produced through a process; a process rich with stringent hygienic practices that are to be followed by farmers and producers alike. Even then, the enaction is questionab­le. The quality is sub-par if the farm lacks proper cleaning and maintenanc­e to of equipment used to take care of its livestock. Lanka Dairies (Pvt) Ltd, felt the need of a central management system to extract high quality milk. Two well-known farms in Nuwara Eliya were acquired for this purpose; namely Ambewela and Pattipola farms.

Ambewela farms are located at 6000ft above sea level in the cool environmen­t of Nuwara Eliya, the most suited climate for healthy cows. Ambewela cows graze in lush green meadows, breath clean fresh air drink pure water from mountain streams and are looked after by a team of dedicated profession­als.

The milking is done under strict hygienic conditions untouched by human hands in keeping with the best internatio­nal dairy practices and standards resulting in only the purest quality fresh milk produced in Sri Lanka.this milk is UHT treated and asepticall­y packed at Lanka Dairies after rigorous quality checks.

Q What are the “Ambewela” products that you recommend for a healthy child?

If the thirst is instantane­ous, and a bottle is not what is desired, a range of Ambewela sachets are available. Additional­ly, Ambewela fresh milk comes in the form of 200ml and 1l packaging with an assortment of flavors of choice; chocolate, vanilla. Ambewela milk is also available in both full cream and non-fat.

Ambewela Set yogurt is a pleasant sight for any breakfast, lunch or dinner table. Every child loves cheese, and Ambewela cheese is the ideal choice, which can be enjoyed with a slice of bread at breakfast and dinner, or with a biscuit at tea time, or even as a guilty pleasure when it is desired.

Ambewela Kiddos is a special product which caters to the kids. It comes under the flavors vanilla, chocolate and strawberry, served in a 160ml pack. Also,

Ambewela liquid yogurt is sure to thrill the child’s taste buds.

Q How does Lanka Dairies (Pvt)

Ltd measure and assure quality of Ambewela products?

Once the milk is brought in to the factories, stringent measures are adhered to achieve standards, set by ISO 22000: 2008. This means that numerous parameters are evaluated as soon as milk is sent through the machines. It confirms that the milk issued is free from contaminan­ts, and that the nutrients are still intact. This thirdparty accreditat­ion further validates that the product which the child deserves is living up to its establishe­d legacy.

Q What is your message to the society?

Your child is your asset, and your pride and joy. Compromise­s are never meant to be made, especially when the child’s health and nutrition is concerned. Children nowadays are born with a sweet tooth, and that means that the craving for dairy products is a constant phenomenon. Therefore, teaching the child to consume healthy dairy products with proven quality is the responsibi­lity of every parent. On this day, and on the days that are to come, it is advised that a healthier choice is needed to be taken, if the child is expected to grow and prosper. If the healthy choice made is to embrace Ambewela products of Lanka Dairies (Pvt) Ltd, it is evident that the child’s desires are fulfilled responsibl­y.

 ??  ??
 ??  ??

Newspapers in English

Newspapers from Sri Lanka