Asia’s top ethnic fashion brand to explore SL
An international delegation from Khaadi, an iconic fast fashion retail force, will be in Sri Lanka this week to meet the potential franchise partners.
Khaadi has identified Sri Lanka as a high-potential market to establish its premium ethnic fashion brand in the fast-growing island nation. Khaadi recently appointed MTI Consulting to advise it on its Sri Lanka market entry strategy.
“Khaadi is present in over 65 locations across the UK, Pakistan and the Gulf. We have an aggressive internationalisation plan in progress and see a clear opportunity in the Sri Lankan fashion retailing domain, which we wish to optimise. We are pleased to have acquired MTI’S consultancy services for this process of market entry,” said Khaadi SMC (Pvt.) Limited Chief Commercial Officer MENA and SE Adnan Samdani.
“Having conceptualised the multi-faceted aspects, a customised process-based model has been developed based on which MTI will facilitate this exciting market entry partnering and facilitation process,” MTI CEO Hilmy Cader added.
Established in 1998, Khaadi is a Pakistan-based fashion retailing pioneer with an unparalleled retail network, currently holding over 450,000 square feet of brick and motor stores, with its global presence in Pakistan, across the UK and the Gulf. The business focuses on providing an exceptional retail experience, affordable, fast fashion and fabric for women and children, fashion accessories and a homeware line.