Maliban honours communitywide citizens under ‘Uththama Pranama’ CSR initiative
Maliban, the pioneering biscuit manufacturing company in Sri Lanka, marked Poson Day celebrations and the dawn of the Katharagama Perahera festival season by facilitating the most deserving citizens through its flagship CSR programme ‘Uththama Pranama’.
Inspiring goodness for over 60 years, Maliban conceptualised ‘Uththama Pranama’ with the sole purpose of empowering the lives of citizens across all communities nationwide.
This year, Maliban provided wheel chair support for over 3,000 citizens, including senior citizens and other differently-abled people from various age groups, to fulfill their religious observances during the holy day.
Furthermore, the company organised a Dansala which housed over 60,000 citizens. In addition, Maliban employees took part in a Rice, Biscuit and Malt Dansala to serve those who attended the festivities which Maliban has been carrying out for years.
The highlight of the biscuit Dansala was the fully rendered support provided by the differently-abled soldiers who took part in the service. This was executed to ensure their satisfaction as a gratitude to their service to the country.
The wheel chair support service which began from Ruwanwelisaya to the Sri Maha Bodhi Temple covered a stretch of one-kilometre, patronising the participants with comfort throughout the programme. These endeavours took place in addition to the Dansala which occurs throughout the year at the Sri Mahabodiya. Devotees who visited the religious temple were provided snacks during their period of daily worship. Furthermore, as part of the Uththama Pranama CSR theme, Maliban also initiated a programme during the Kataragama Perahera season which took place at the Katharagama Devale and Kiri Wehera. The highlight of this initiative was nationwide volunteers provided their support to carry out wheel chair services for over 1,800 citizens who were visiting these places of worship. In addition, Maliban administrated a biscuit Dansala which catered to over 65,000 people, community-wide. Continuing their unceasing support to local communities, the organisation also carried out their 57th annual Dansala which served both breakfast and lunch meals for devotees.
Maliban Managing Director Kumudika Fernando said: “At Maliban, we consider CSR as an integral part of our company culture. Over the years we have contributed to the society through numerous means with the sole objective of giving back to the society. This concept was another initiative of our late founder and Chairman A.G. Hinni Appuhamy, who shared great ambition in serving the needs of mankind. As a company which strives to inspire goodness to people, we have initiated a range of CSR activities, targeting construction of schools, hospitals, temples, community centres and many more. Our CSR vision is to empower the lives of citizens by elevating their personal, social, economic status. The Poson Day programme and the Kataragama programme was executed with the purpose of giving back to citizens across all communities and social standings within the country.”
“As a company built on the philanthropy of social responsibility, Maliban’s commitment to CSR has been exemplified over the past 60 years through various initiatives. Our company continues to raise the bar in industry performance through our state-of-the-art manufacturing processes which produce the highest quality products and bring novel experiences to taste buds,” said Maliban Group CEO Ravi Jayawardena.