Cinnamon’s ‘Bring a Friend Home’ campaign partners with KPMG
While the Bring a Friend Home campaign launched by Sri Lanka’s leading hospitality chain Cinnamon has created some much needed momentum for the tourism sector of Sri Lanka, the campaign’s innovative and engaging nature has managed to garner support from across multiple industries, with KPMG Sri Lanka being the latest in the growing list of campaign partners.
KPMG’S entrance as Assurance Partner complements the campaign’s growing success and endorsement by Sri Lankans at home and around the world, doing their part to expedite the revival of the tourism industry in Sri Lanka.
“We are thrilled to partner up with a ground-breaking initiative, offering our professional services to Cinnamon as they continue to successfully promote the Bring a Friend Home campaign,” commented KPMG Sri Lanka Head of Family business and Board Governance, Audit Partner Thamali Rodrigo. “As trusted advisors to many of Sri Lanka’s top establishments over the years, we are aware of our responsibility to support initiatives with the potential to create great impact, not only in tourism but also across the business sector and the national economy of Sri Lanka. We are glad to be on board and look forward to running an industry transforming campaign, playing our role in an advisory and supportive capacity.”
Launched on July 30, 2019 by Cinnamon, Bring a Friend Home gives Sri Lankans an opportunity to invite foreign friends residing overseas to explore the multitude of experiences, exotic beauty, vibrant culture, world famous hospitality and inherent charm of home-sweet-home. Bring a Friend Home engages and encourages all Sri Lankans to take ownership of the country’s recovery process post-april, and is aligned with the overarching national agenda of promoting Sri Lanka as a safe place for tourists to visit.
www.bringafriendgome.com follows a simple fourstep process; Register - Invite - Accept - Travel, and gives Sri Lankans the opportunity to register and invite one or more friends living overseas.
The invitee - any foreign passport holder or Sri Lankan expat - can then proceed to accept the invitation by purchasing one or more packages listed on the campaign website.
The first prize in the raffle draw for the Sri Lankan referees is a choice between a one-year stay at a Cinnamon Life apartment or a seven-day stay for up to two individuals valid at Cinnamon’s properties for three consecutive years with two air tickets to Colombo from Sri Lankan Airlines. Additionally, they are gifted a voucher worth Rs.499,999 from Colombo Jewellery Stores.
The second prize includes a seven-night stay at Cinnamon’s properties located in Sri Lanka valid for two consecutive years for up to two individuals with two domestic flights from Cinnamon Air and third prize includes five-night stay at Cinnamon Dhonveli Maldives for up to two individuals including air tickets from Sri Lankan Airlines.
The first prize for the visiting foreign friend is a five-night stay at Cinnamon Dhonveli Maldives for up to two individuals including two air tickets from Sri Lankan Airlines and a Rs.1,000,000 worth Sapphire stone ring by Colombo Jewellery Stores and the second prize includes a five-night stay at Cinnamon Dhonveli Maldives.
Cinnamon presents Bring A Friend Home in association with Cinnamon Life, So Sri Lanka and Kapruka, with Sri Lankan Airlines as the airlines partner, Triad as the creative and website partner, Colombo Jewellery Stores as the jewellery partner, emarketingeye as the digital partner, Cinnamon Air as the domestic airline partner, Walkers Tours as the inbound travel partner, KPMG as the assurance partner, and Richardson Outdoor as the outdoor branding partner, while supported by SLIM, Positive Sri Lanka and Love Sri Lanka. It is a promotional campaign initiated with the overarching objective of reviving tourism in Sri Lanka.