‘WILL BY ZAC’ OPENS FLAGSHIP STORE

SUSTAINABLE CLOTHING BRAND

Its products come with a plantable seed tag for all clothing and home ware, gaining the distinction of being the first to retail this unique green concept

Setting a new trend in ethical fashion retail in Sri Lanka, Will by Zac, inaugurated its flagship store at 419, R. A. De Mel Mawatha, Colombo 3 recently. Inspired by the overwhelming response to its eco-friendly range of clothing and homewear, the brand welcomed customers into its tastefully designed store which was opened ceremoniously in the company of the Will by Zac team, friends and well-wishers. The sustainable brand is led by a dynamic leadership team, with decades of experience in the garment industry, strongly supported by a team of talented designers and quality control and production teams. Will by Zac collaborates with suppliers who have a demonstrated track record in ethical operations and who have won international recognition for consistent quality deliverance and authentic linen sourcing.

Commenting on the momentous occasion, Jennifer Thenabadu - Managing Director of Will by Zac said, “We are so excited to inaugurate our flagship store in the presence of special invitees. Will by Zac has been a labour of love; conceptualised as a wholly sustainable brand by an excellent team which is dedicated to charting a new course in sustainable consumption. Will by Zac will set a new standard for responsible and affordable shopping by urging shoppers to consider their choices and Will by Zac fills a much-needed gap for a garment brand that guarantees a low carbon footprint.”

Will by Zac is an eclectic brand of linen and cotton clothing to suit the tropical climes in Sri Lanka, living up to its credo of ethical sourcing, since linen is the most environmentally-friendly fabric.

All its fabrics carry the Oeko-tex certification, which empowers consumers to make responsible choices to protect our planet. The Will by Zac bedding range also has the ‘European Flax’

(Premium Linen Fibre) certification which ensures you bedding is made with the best yarn which grows in Europe and nowhere else in the world. Will by Zac uses pure European flax. Its products come with a plantable seed tag for all clothing and homeware, gaining the distinction of being the first to retail this unique green concept. The company is committed to minimising water usage in processing linen fabrics by leveraging on the retting process, which is more environmentally-friendly.