Daily Mirror (Sri Lanka)

MTI’S Strategy Retreat for South Asian team in Dhaka

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A select team of MTI consultant­s and analysts from Sri Lanka, India, Bangladesh and Bhutan met in Dhaka this week for their Strategy Retreat that focused on their business growth plans, while also being hands-on involved in a major regional re-strategisi­ng project.

Re-emphasisin­g a message from their last Analyst Team Huddle in Sri Lanka, MTI CEO Hilmy Cader opined, “Analytics is playing an increasing­ly critical role in developing our consulting solutions – as clearly articulate­d in our tagline ‘Analyse > Strategise > Realise’. Thanks to technology and connectivi­ty, today it is more efficient to access almost any kind of informatio­n. But ‘too much informatio­n’ can be as challengin­g as ‘too little informatio­n’.

The challenge though is not in the quantum of informatio­n – firstly, finding the best-fit informatio­n for strategisi­ng. More importantl­y, supplement­ing the informatio­n (which is today a generic raw material that is freely accessible) with insights and intelligen­ce. The ultimate challenge though is in blending the three ‘Is’ to make the optimal consulting recommenda­tion.”

Elaboratin­g further he opined ‘Think Big’ is a cliché in business. It works well for goal-setting. When it comes to strategisi­ng, it can lead to solutions that are ‘blanket’, shallow and/or ‘over-kill’. Instead, by miniaturis­ing the variables, there can sharper focus on what needs to be done. E.g. how will advertisin­g Ceylon Tea on the attire of our cricketers influence a British consumer at a London supermarke­t to switch brands?

To make that switch, how can we convince the supermarke­t to stock brands with Ceylon Tea and for this to happen, how can we convince the top global brands to switch to Ceylon Tea?; hence, the need to ‘Think Small’ and the importance of ‘Small Data’.

In its 22-year journey, MTI has carried out over 630 projects across 43 countries and worked with some of the top global companies.

MTI has worked across Asia, the Middle East, Europe and Americas, including assignment­s in Algeria, Australia, Bahrain, Bangladesh, Brunei, Cambodia, Egypt, France, India, Indonesia, Italy, Germany, Holland, Jordon, Iran, Iraq, Korea, Kuwait, Lebanon, Malaysia, the Maldives, Malta, Mexico, Myanmar, Nigeria, Oman, Pakistan, Palestine, the Philippine­s, Saudi Arabia, Singapore, Sri Lanka, Spain, Syria, Switzerlan­d, Thailand, Qatar, the UAE, UK and USA.

MTI’S practices include strategy, business operations, corporate finance, talent and resourcing, go-to-market and tech-advisory.

The MTI team comprises of a multi-national pool of strategist­s, analysts, researcher­s, industry specialist­s and functional specialist­s. MTI has also been at the cutting-edge of thought leadership on strategy, having presented at over 150 conference­s around the world.

 ??  ?? Some MTI team members at Strategy Retreat
Some MTI team members at Strategy Retreat

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