Antyra Solutions celebrates five years of performance excellence

Antyra Solutions, an awardwinning, integrated digital marketing agency, celebrated its fifth anniversary recently with an employee appreciation night.

Founded by digital marketing specialists Niranka T. Perera and Rohan Jayaweera, Antyra Solutions set out to revolutionise the local digital marketing industry by focusing on a performance-based marketing model.

Five years later, the company has built successful partnerships with a number of local and foreign organisations, grown its talent pool, expanded its product and service offerings and won many accolades.

Operating from Colombo and Singapore, the company serves clients via three business verticals. Antyra Labs is the technology arm, building web platforms, AR/VR solutions and software products.

Antyra Digital provides performance-based digital marketing services, including SEO, PPC, social media management, analytics and more.

Antyra Studios is the design arm of the company, working on end-to-end branding and creative solutions. The company specialises in the fields of travel and hospitality, e-commerce, finance and insurance, fashion and education. “At Antyra, we are driven by performance. We aim to help our clients achieve tangible, realworld business objectives through an understanding of the best strategic fit digital and technology can offer, taking a very consultative approach to address the entire ecosystem that drives performance,” Antyra Solutions Co-founder, Chairman and CEO Niranka T. Perera said.

In addition to delivering its core products and services, Antyra Solutions has also developed unique frameworks, products and platforms, thanks to the creativity, skill and perseverance of its outstanding team.

The 7-Pillar Framework developed in-house for better e-commerce has helped many of the company’s clients to optimise their e-commerce processes to serve their customers better.guestination, the robust booking engine developed in house at Antyra has been deployed by a number of leading hospitality providers. Last year, the company launched Skylie, its own Ai-powered, augmented reality avatar with natural language processing capabilities, which has been designed for customer interaction, so that brands can reduce the overhead of service personnel.

Most recently, Antyra launched Tales of Ceylon, a composite destination marketing platform showcasing the heritage of Sri Lanka through engaging stories and animated features, to create an active conversation about Sri Lanka among tourist audiences.

The company also announced the appointment of Naveen Marasinghe to the position of Chief Operating Officer and Rangana Chandrasena to the position of Chief Design Officer.

Naveen has been with Antyra since the inception, serving in senior management as Vice President of Strategy and Operations. He has over 12 years of experience in hospitality, e-commerce, travel, retail and finance. In his new role, Naveen will overlook the operations of all three business verticals and focus on process improvements, learning and development and inter-departmental collaboration.