Swadeshi Khomba Baby joins forces with UNICEF
The 80-year-old Sri Lankan herbal baby care brand Swadeshi Khomba Baby brand has formally joined forces with the United Nations Children’s Fund (UNICEF) to ensure that parents across Sri Lanka will have access to the information they need to support their child’s development, and give them the best possible start in life, through the Betterparenting.lk platform.
Betterparenting.lk is an online platform developed by UNICEF that provides parents and care givers in Sri Lanka with expert information, facts and tips on early child care and development practices for children. This includes child care, children development, food and nutrition, and health. Parents have free access to a regularly updated resource bank of articles, videos and animation from global and local experts, available in English, Sinhala and Tamil.
A formal four-year sponsorship deal signed recently in Colombo will see Swadeshi Khomba Baby brand support Betterparenting. lk, including appearing on the platform. Funding from this tieup will support UNICEF’S early childhood development (ECD) work in Sri Lanka especially in increasing awareness and providing information to parents and caregivers.
Amari Wijewardene, Chairperson of The Swadeshi Industrial Works PLC commented, “We are honoured to work with UNICEF to support parents in Sri Lanka in giving their children the best start in life, and by installing the values and skills that will set them up for success.
“At Swadeshi we believe that good values for our children are vital, and we have identified 12 ‘Hoda Purudu’ from our rich Sri Lankan culture that we believe are especially important for children, and the country. We look forward to helping parents now through Betterparenting.lk and helping to build a generation of good citizens for the future of Sri Lanka from the earliest age.”
Tim Sutton, Representative, UNICEF Sri Lanka said: “Parents and caregivers are the most important people in a young child’s life. In those critical first years, parents can help to build the foundations for future success and happiness by ensuring that their child eats well, is loved and cared for, is safe and secure and has quality early learning opportunities.
“But to do this, parents need the right information. Betterparenting.lk provides this expert information. UNICEF is honoured to welcome Swadeshi Khomba Baby brand on board for the next four years to support this goal. Their support will ensure that even more parents, from across Sri Lanka can access and use this information, to give their children the best start in life.”