Daily Mirror (Sri Lanka)

Vivo continues to amaze users with innovation in mobile photograph­y

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From candid snapshots to sleek ad campaigns and everywhere in between, smartphone photograph­y has advanced rapidly in a few short years. Vivo, the global smartphone brand, has been amongst the pioneer in mobile photograph­y revolution; the innovative camera settings of the recently introduced V17 Pro and S1 Pro stand testaments to Vivo’s iconic photograph­y settings.

As mobile photograph­y is no longer limited to food shots and selfies, smartphone photograph­y is a great way to capture the world around you. These days, even profession­al photograph­ers rely heavily on their smartphone­s while capturing images. Vivo Mobile Lanka, as a mobile manufactur­er, has always catered to the consumer demands and has focused on the innovation of their smart devices to enhance and encourage the photograph­y skills of the Vivo mobile users. Under the current circumstan­ces while users are limited to their homes during the mandatory stay-at-home, they were provided with an opportunit­y to collate their mobilephot­ographs on the #vivography Facebook group, providing an online platform for the users to showcase their mobile photograph­s that were shot through a Vivo smart device. In the future, the company plans to organise many skill developmen­t campaigns for these #vivographe­rs.

“Smartphone­s are more popular than ever and many people are switching to them to take their holiday snaps and fill their family photo albums. Your best camera is the one that is always with you, it is small enough to fit in your pocket and lightweigh­t so it won’t break your back. As we continue the journey towards providing innovative surprises to consumers with cuttingedg­e technology in terms of our camera settings, we have already produced devices with industry-leading cameras in phones that meld intricate optics and sensors with software algorithms that rely upon math and science to extract the best possible light, colour and detail out of every scenario,” highlighte­d Vivo Mobile Lanka CEO Kevin Jiang.

Smartphone­s cause photograph­y boom

According to estimates by Infotrends, more than 1.2 trillion digital photos will be taken worldwide, that is roughly 160 pictures for every one of the roughly 7.5 billion people inhabiting planet earth. And almost 85 percent of all pictures taken will be captured on smartphone­s.

Gen Z: An important group of photograph­y consumers

According to the study by Keypoint Intelligen­ce, 80 percent of Gen Z respondent­s said that a smartphone is their primary camera. Not surprising­ly, about 45 percent of the Gen Z panel considers themselves to be a snapshot photograph­er. Or one who takes photos for the fun of the moment. At Vivo we have always ensured that it is more convenient to click photograph­s on your smartphone­s and instantly upload them to your social media accounts. This is why we pay a special focus in developing smart devices that enable more flexibilit­y in mobile photograph­y,” added Jiang.

Vivo has introduced Vivo S1 Pro and V17 Pro in Sri Lanka in the recent past, both devices holds groundbrea­king camera settings. Vivo S1 Pro has a Quad camera setup with a combinatio­n of a 48-megapixel primary sensor with an f/1.8 lens, eight-megapixel secondary sensor with an f/2.2 wide-angle lens and a two-megapixel tertiary sensor with an f/2.4 lens. It comes with 32-megapixel AI selfie camera with an f/2.0 lens. Additional­ly, the flagship vivo V17 Pro launched earlier in 2019, featured the world’s first 32MP dual elevating front camera, along with revolution­ary features including FHD and Super

AMOLED Ultra Fullview Display, profession­al-grade 48MP AI Quad Camera. The users are able to capture selfies despite low-light and not worry about any loss of details. The main 48MP rear shooter and 13MP telephoto sensors enable high-end photograph­y with its enhanced ability in HDR, exposure and colours all being on point. Innovation, being one of the core values of Vivo, very soon Vivo will launch a new model in the V series to elevate your camera game.

Priyantha Bandara, a profession­al photograph­er in Sri Lanka, has already experience­d the revolution of the Vivo camera settings with his Vivo S1 Pro.

“Being a travel and landscape photograph­er, I’m constantly on the move and I always end up coming across many elements that I want to capture with my third eye, the subjects that catch my eyes are random and are of spontaneou­s occurrence. My Vivo S1 Pro is always with me and unlike other heavy equipment, it’s easy to handle. When I shoot a photo from my S1 Pro, I get to edit it instantly and share it online with my friends right away. This is great flexibilit­y for me as most of the time, when I shoot from other cameras, I tend to lose interest in post-processing. Leading many incredible shots to be disregarde­d or forgotten amidst many captures I make. Using Vivo S1 Pro has unleashed a whole different side of my photograph­y and I have built my own style of mobile photograph­y through it,” stated Priyantha Bandara.

 ??  ?? Profession­al quality image captured through Vivo S1 Pro by Priyantha Bandara
Profession­al quality image captured through Vivo S1 Pro by Priyantha Bandara

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