Sri Lanka Tourism of­fers vir­tual sa­faris

„Live-stream­ing will cover Yala, Min­ner­iya, Kaudulla and Udawalawa na­tional parks

Daily Mirror (Sri Lanka) - - BUSINESS -

The Sri Lanka Tourism Pro­mo­tion Bureau (SLTPB) has em­barked on a fresh ini­tia­tive to pro­mote the is­land na­tion’s wildlife on a vir­tual plat­form.

In an ef­fort to con­nect with lo­cal and in­ter­na­tional trav­ellers by cap­i­tal­is­ing on tech­nol­ogy, the SLTPB aims to of­fer the unique ex­pe­ri­ence through live-stream­ing ses­sions.

The agency said it would part­ner with the pri­vate sec­tor to push the agenda for­ward, where the ex­otic wildlife and nat­u­ral habi­tats will be show­cased by live-stream­ing the na­tional parks of the coun­try.

The SLTPB shared that the ini­tia­tive would help the lo­cal tourism sec­tor main­tain its topof-mind aware­ness among the trav­ellers while also plac­ing it­self as a di­ver­sity-driven unique ex­pe­ri­ence, with an as­pi­ra­tional po­si­tion­ing.

It added that the new project is also ex­pected to en­hance Sri Lanka’s dig­i­tal foot­print and to build on its so­cial me­dia reach.

“As Sri Lanka Tourism takes a shift in fo­cus from value to ex­pe­ri­ence-driven, ‘wildlife’ stream­ing will be an im­por­tant mea­sure to re­po­si­tion and to re­in­force the mes­sage,” the SLTPB said. Shar­ing fur­ther in­sights with Mir­ror Busi­ness, the SLTPB said de­spite the im­po­si­tion of travel re­stric­tions, due to the on­go­ing global pan­demic, the vir­tual sa­faris would al­low travel and wildlife en­thu­si­asts to con­tinue to en­joy the unique and di­verse ex­pe­ri­ence of Sri Lanka.

To be tele­cast via the agency’s so­cial me­dia chan­nels on Youtube, In­sta­gram, Twit­ter and Face­book, the livestream­ing will cover the Yala, Min­ner­iya, Kaudulla and Udawalawa na­tional parks.

The project aims to have eight wildlife stream­ing video ses­sions of one hour each and they will be in­ter­ac­tive.

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