Mastercard supports CBSL’S ‘Cash Wade’ campaign
Mastercard announced its support for the Central Bank of Sri Lanka’s (CBSL) ‘Cash Wade’ campaign, which aims to increase the adoption of digital transactions in Sri Lanka.
The global technology company is set to embark on several initiatives aimed at encouraging consumers and businesses around Sri Lanka to enjoy the convenience and security offered by its digital payments solutions.
As part of this endeavour, Mastercard has launched a cashback rewards promotion on utility bill payments. The cardholders can avail a cashback of Rs.250 on payments of Rs.1,000 and above to utility service providers such as the Ceylon Electricity Board (CEB) and Sri Lanka Telecom as well as other select partners.
The offer is applicable to all payments made on the partner merchant’s website or mobile app, using any Mastercard debit or credit card issued in Sri Lanka.
Commenting on this, CBSL Director Payments and Settlements D. Kumaratunge said, “Having declared 2020 as the ‘Year of Digital Transactions’, we launched the ‘Cash Wade’ campaign earlier this year to highlight the issues related to using cash and the benefits of switching over to digital payments. We w e l c o m e M a s t e r c a r d , a c o m p a n y that has been driving the adoption of digital payments in Sri Lanka and around the world, onboard this campaign. Partnerships such as this will allow us to take our message to more Sri Lankans.”
“With a shared conviction in the potential for technology and digital payments in particular, to drive economic growth and prosperity for Sri Lanka’s people and businesses, Mastercard is delighted to expand our partnership with the Central Bank and to bring the company’s deep resources and expertise to support the ‘Cash Wade’ campaign to drive adoption of digital payments nationwide,” said Mastercard Country Manager Sri Lanka and the Maldives Rajesh Mani.
“Mastercard remains steadfastly committed to supporting Sri Lanka’s post-pandemic recovery and growth and looks forward to continuing its work with the Central Bank and every partner in the ecosystem.”