Fon­terra co-cre­ates grass­roots so­lu­tions with dairy farm­ers

Daily Mirror (Sri Lanka) - - BUSINESS -

Fon­terra Brands Lanka has im­ple­mented spe­cific so­lu­tions to­gether with its dairy farm­ers to im­prove milk qual­ity and yield, which in­cludes the pro­vi­sion of fod­der and farm­ing equip­ment.

Small holder dairy farm­ers form the back­bone of the dairy in­dus­try, con­tribut­ing to 90 per of Sri Lanka’s lo­cal milk sup­ply. Or­gan­ised knowl­edge-shar­ing, train­ing, a sus­tain­able busi­ness model and the trans­fer of deep dairy ex­per­tise can help up skill th­ese farm­ers and lift their dairy farm per­for­mance and in­come.

With this pur­pose in mind, Man­ag­ing Direc­tor of Fon­terra Brands Lanka and In­dian Sub-con­ti­nent Vidya Si­varaja re­cently ini­ti­ated the Dairy Dis­cus­sion Group se­ries with a group of farm­ers in Bin­giriya, Ku­rune­gala to­gether with Fon­terra’s Sup­plier Re­la­tion­ship Of­fi­cers (SROS).

“Good in­sights come from the grass root – and through our Dairy Dis­cus­sion Group se­ries which we ini­ti­ated in July, we have looked into the var­i­ous chal­lenges faced by our hard­work­ing dairy farm­ers. Such con­sul­ta­tions have been valu­able in co-creat­ing so­lu­tions to help im­prove milk qual­ity and yield.

The so­lu­tions we are im­ple­ment­ing are in line with the im­per­a­tives called out by the Pres­i­den­tial Task Force for Eco­nomic Re­vival and Poverty Erad­i­ca­tion.”

“Our coun­try is rich in re­sources, tal­ent and in­ge­nu­ity. We are com­mit­ted to cham­pi­oning this po­ten­tial in line with the na­tion’s pri­or­i­ties.”

A re­cent Dairy Dis­cus­sion Group was held at the farm premises of one of Fon­terra’s dairy farm­ers, Dhar­mashri Then­nakoon and in­cluded other farm­ers from the neigh­bour­hood.

Speak­ing on the ini­tia­tive Then­nakoon stated, “The dis­cus­sion, which also cov­ered fod­der man­age­ment was a valu­able learn­ing ex­pe­ri­ence. I was very ap­pre­cia­tive that this was fol­lowed with the pro­vi­sion of grass cut­ting equip­ment. We hope Fon­terra con­tin­ues to host dis­cus­sions such as this in the fu­ture where we can all grow to­gether and find so­lu­tions as a com­mu­nity.”

Ac­cess to free fod­der is avail­able for farm­ers in the vicin­ity of Fon­terra’s Pan­nala Train­ingand Demon­stra­tion In­dra Jayas­inghe, a dairy farmer from Kuliyapiti­ya who re­cently re­ceived fod­der from the farm says, “At a time where ac­ces­si­bil­ity and costs of fod­der is a chal­lenge, get­ting ex­tra fod­der from Fon­terra helped me sus­tain my op­er­a­tions.”

Fon­terra Brands Lanka’s small holder dairy farmer net­work sup­plies milk for its An­chor and An­chor New­dale brands, in­clud­ing set yo­ghurt, stirred yo­ghurt, drink­ing yo­ghurt, fresh milk, UHT milk and flavoured milk.

Dairy farm­ers par­tic­i­pate in Dairy Dis­cus­sion Group se­ries kicked off by Fon­terra Brands Lanka’s first Sri Lankan MD, Vidya Si­varaja and her team.

At Fon­terra Brands Lanka’s Pan­nala Train­ing and Demon­stra­tion Farm, cut fod­der is pre­pared for dis­tri­bu­tion to neigh­bour­ing farm­ers in the vicin­ity

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