SRI LANKA TOURISM GOES VIRTUAL

Adapting to the new normal of the global travel and tourism industry, a strategic initiative will be taken by Sri Lanka Tourism Promotion Bureau (SLTPB) to deploy technology to connect with the travellers both local and international in bringing out the experiences the Island nation can offer.

First in this initiative is the promotion of ‘wildlife’ through live-streaming. SLTPB will collaborate with the private sector in driving this initiative and to live-stream the national parks of Sri Lanka, showcasing the exotic wild life and the natural habitat. This will enable Sri Lanka Tourism to maintain its top of the mind awareness among the travellers and to place itself as a diversity drivenunique experience with an aspirational positioning.

This is also expected to enhance Sri Lanka’s digital footprint and to build on its social media reach. As Sri Lanka Tourism takes a shift in focus from value to experience driven, ‘Wildlife’ streaming will be an important measure to reposition and to reinforce the message.

Livestreaming will cover National Parks to include ‘Yala’ , ‘Minneriya’‘kaudulla’ and ‘Udawalawa’ and will focuson a wide spectrum to cover leopards, bears, elephants , crocodiles, birds, wildlife scenery and the spectacular behaviour and movements of the astounding variety of birds and mammals.

The project is expected to expand to eight wildlife streaming video sessions of one hour each while enabling global viewer base to engage, to entertain and to be informed of a world of colour, adventure and beauty.

These live-streaming sessions will be telecasted through social media platforms to include youtube, instagram, twitter and facebook and pre promoted through social and digital platforms.