Daily Mirror (Sri Lanka)
House of Lonali Kids Collection
House of Lonali, a well-known sustainable fashion brand launched its kids collection at The Design Collective with the aim of creating a responsible next generation. House of Lonali products do not compromise on neither fashionability nor sustainability, it is always a unique piece which is up-cycled and made locally. ‘We love up-cycling pre consumer textile waste from the apparel industry which we handpick individually. Like every other Lonali product, kids collation is also 100% up-cycled in Sri Lanka supporting a shorter and transparent supply chain.
“Doubling the useful life of clothing from 1 year to 2 years reduces emission over the years by 24%” (Fashion Revolution) therefore we as responsible designers are taking a step forward, towards creating a positive impact in consumption and disposal. Firstly we have tried to keep many of our designs unisex so it promotes the sharing culture among our customers.
At the same time Kids outgrow their clothes very quickly and most often these clothes will be disposed of unsustainably in landfills. This creates an irreversible impact on the environment. House of Lonali with its kids collection introduced the circular fashion initiative, which hopes to collect kids used clothes from our brand and give it a new life or expand its life with the aim of reducing the negative impact on the environment whilst also providing a fashion upgrade to our customers. We also plan to promote consumers to close the loop with a reward system.
The launch event was held last Saturday, on th 26thseptember at The Design Collective where the House of Lonali’s flagship is located. The launch began with a book reading of ‘Tikiris’ Big Trip’ with many kids taking part. The unique collection as well as the new pieces will be available at House of Lonali flagship store at The Design Collective, No 28, Stratford Avenue, Colombo 6 and will be available soon on www.thedesigncollectiveto purchas Follow House of Lonali FB and IG pages to see the latest sustainable initiatives and learn more about the stories behind the brand.