Daily Mirror (Sri Lanka)

House of Lon­ali Kids Col­lec­tion

- Fashion · Consumer Goods · Fashion & Beauty · Sri Lanka · Facebook

House of Lon­ali, a well-known sus­tain­able fash­ion brand launched its kids col­lec­tion at The De­sign Col­lec­tive with the aim of cre­at­ing a re­spon­si­ble next gen­er­a­tion. House of Lon­ali prod­ucts do not com­pro­mise on nei­ther fash­ion­abil­ity nor sus­tain­abil­ity, it is al­ways a unique piece which is up-cy­cled and made lo­cally. ‘We love up-cy­cling pre con­sumer tex­tile waste from the ap­parel in­dus­try which we hand­pick in­di­vid­u­ally. Like ev­ery other Lon­ali prod­uct, kids col­la­tion is also 100% up-cy­cled in Sri Lanka sup­port­ing a shorter and trans­par­ent sup­ply chain.

“Dou­bling the use­ful life of cloth­ing from 1 year to 2 years re­duces emis­sion over the years by 24%” (Fash­ion Rev­o­lu­tion) there­fore we as re­spon­si­ble de­sign­ers are tak­ing a step for­ward, to­wards cre­at­ing a pos­i­tive im­pact in con­sump­tion and dis­posal. Firstly we have tried to keep many of our de­signs uni­sex so it pro­motes the shar­ing cul­ture among our cus­tomers.

At the same time Kids out­grow their clothes very quickly and most of­ten these clothes will be dis­posed of un­sus­tain­ably in land­fills. This cre­ates an ir­re­versible im­pact on the en­vi­ron­ment. House of Lon­ali with its kids col­lec­tion in­tro­duced the cir­cu­lar fash­ion ini­tia­tive, which hopes to col­lect kids used clothes from our brand and give it a new life or ex­pand its life with the aim of re­duc­ing the neg­a­tive im­pact on the en­vi­ron­ment whilst also pro­vid­ing a fash­ion up­grade to our cus­tomers. We also plan to pro­mote con­sumers to close the loop with a reward sys­tem.

The launch event was held last Satur­day, on th 26thseptem­ber at The De­sign Col­lec­tive where the House of Lon­ali’s flag­ship is lo­cated. The launch be­gan with a book read­ing of ‘Tikiris’ Big Trip’ with many kids tak­ing part. The unique col­lec­tion as well as the new pieces will be avail­able at House of Lon­ali flag­ship store at The De­sign Col­lec­tive, No 28, Strat­ford Av­enue, Colombo 6 and will be avail­able soon on www.thedesign­col­lec­tiveto pur­chas Fol­low House of Lon­ali FB and IG pages to see the lat­est sus­tain­able ini­tia­tives and learn more about the sto­ries be­hind the brand.

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