Milo’s latest campaign helps children to learn remotely and stay active
Ten thousand children will receive Rs. 10 million worth of support from Milo via its latest campaign, in the form of laptops, tabs, reloads, scooters, bikes and more to help them learn remotely and stay physically active, at a time where many are shielding indoors from the pandemic and limiting the time spent outside their homes.
The brand will be gifting 1,000 children every week via raffle draws between 18 February 2021 and18 April 2021.
“The Milo brand has always been about nourishing our consumers to go further in life. Supporting and encouraging them to stay active and lead a healthy lifestyle has been a big part of this, but we wanted to go one step further this year.
“We heard many stories of families struggling with remote learning and online classes, especially those with more than one child, as they didn’t have enough devices or data to cope. We also heard of parents worried about the lack of outdoor playtime and physical activity for their children. This purpose-driven campaign is our way of supporting parents with the resources they need to help their children go further in life,” said Mohamed Ali, Category Marketing Manager for Milo.
Dinodi Dissanayaka from Anuradhapura is one of the first week’s winners. She says the laptop she has won will make a world of difference to her family “My sister and I follow online classes on our mother’s mobile phone and sometimes even have classes at the same time, which makes it difficult. We took part in the competition hoping against hope that we would win an electronic device to help us follow classes better and complete our schoolwork easily. Thank you so much Nestlé Milo.”
Sethika Metunija from Piliyandala has won a kids scooter, which his father says will help him and his sister get at least half an hour of exercise a day “We never expected to win but we’re so happy our children have won something that will not only keep them entertained but also active.
Keeping them at home for days on end isn’t easy, so this is very much appreciated.” Parents who send in a picture of their child enjoying a Milo RTD (Ready-to-drink) via Viber or Whatsapp to 077768007, postal mail to PO Box 189 Colombo, or direct message to the @Milosrilanka Facebook page - along with their name, phone number, NIC number and address - will be eligible for the campaign. 1,000 winners will be chosen every week at random via a raffle draw, as per the terms of the competition, to win laptops, tabs, reloads, scooters, bikes, skateboards, basketballs, footballs, skipping ropes, headsets, or school bags.