Daily Mirror (Sri Lanka)

Dilmah voted as Best Corporate Citizen in Ceylon Chamber Sustainabi­lity Awards 2020

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Sri Lankan family tea company Dilmah was honoured in Sri Lanka’s apex corporate sustainabi­lity awards, as one of the two recipients of the Best Corporate Citizen Sustainabi­lity Award for Sri Lanka in 2020.

Dilmah won in the category of Businesses With Less Than Rs.15 Billion Annual Turnover, based on complex criteria linked to social, environmen­tal and economic value, compliance, resilience, stakeholde­r management and crisis response.

The Ceylon Chamber of Commerce award is judged annually – now in its 17th year – in an exhaustive process steered by a panel of eminent judges.

The Best Corporate Citizen in the category of Businesses With Greater Than Rs.15 Billion Annual Turnover was won by Ceylon Biscuits Ltd, also a Sri Lankan family business.

In addition to the coveted top award, Dilmah won category awards for Customer Relations, Environmen­t Beyond the Business and was chosen as one of the Top 10 Corporate Citizens of Sri Lanka. The company stands out in its achievemen­t as a family-owned business with a singular focus on tea, among conglomera­tes and finance houses that form the top 10.

Dilmah was formed by Founder

Dr. Merrill J. Fernando, on an unequivoca­l commitment to human service. The context was the colonial economic system that persisted in the tea industry in the 1950s, vestiges of which are evident even today in inadequate value addition to Sri Lanka’s high-quality tea and spices.

The award scrutinise­d each finalist’s performanc­e in areas including sustainabi­lity and business resilience in the wake of COVID-19, packaging sustainabi­lity, customer relations, commitment to environmen­t and social developmen­t initiative­s. Merrill J. Fernando, who recently celebrated his 70th year in tea, is recognised as the face of fine Ceylon Tea in several countries where he started his business, inviting tea drinkers to ‘do try it!’

He commented on hearing of the accolade, “Mine was a simple wish – to present the finest tea with quality and integrity. What people call sustainabi­lity is a way of life for my sons and I. This award is a humbling accolade because my journey in tea was marked more by criticism than appreciati­on.”

A family business firmly operated on family values, Dilmah maintains an uncompromi­sing commitment to its founding principles of taste, natural goodness and ethical purpose. These values influence every facet of the business from sustainabl­e packaging to its impact on the environmen­t and community. A minimum 15 percent of the company’s pre-tax profits directly benefit humanity through the work of the MJF Charitable Foundation and Dilmah Conservati­on, both formed to fulfil the company’s commitment to community and environmen­t. The Dilmah philosophy has touched the lives of thousands through programmes for disabled children, empowermen­t initiative­s for women, youth and communitie­s. The company became carbon neutral in 2019 and plans to be carbon negative by 2030.

 ??  ?? Founder Merrill J. Fernando with MJF Kids at Moratuwa MJF Centre
Founder Merrill J. Fernando with MJF Kids at Moratuwa MJF Centre

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