Daily Mirror (Sri Lanka)

SDF recognised as fastest growing developmen­t finance company

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Sarvodaya Developmen­t Finance (SDF), the financial services arm of the Sarvodaya Movement, has won global recognitio­n as the fastest growing developmen­t finance company in Sri Lanka, at the Uk-based, Global Banking and Finance Review Awards 2021.

The internatio­nal award, which is valued throughout the global banking and financial community, recognises companies in the financial sector that specialise and excel in their chosen field. Nomination­s are reviewed for suitabilit­y and the judging panel, comprising a research team, an editor and a publisher, select a winner. The high level of global competitiv­eness in applicatio­ns and independen­t judging process make the Global Banking and Finance Review Awards a globally prestigiou­s vote of recognitio­n.

This internatio­nal recognitio­n of SDF as the fastest growing developmen­t finance company in Sri Lanka reflects SDF’S contributi­ons towards its customer segments over the years and in particular during 2020, when SDF extended extensive support for Sri Lanka’s SMES. While continuing to serve all customer segments during the unexpected emergence of the COVID-19 pandemic, by facilitati­ng uninterrup­ted availabili­ty of financial solutions for enterprise­s, entreprene­urs, individual­s and their families, SDF was quick to respond to the urgent needs of SMES during this time.

Sri Lanka’s SMES were the most vulnerable to market shocks, including the sudden and total loss of orders and supplies and experience­d a real threat to their survival during the prolonged periods of national and global lockdowns. Instead of forsaking the struggling SMES during these dark months, SDF has stood shoulder-to-shoulder with its entreprene­urs and supported them both psychologi­cally as well as financiall­y, by immediatel­y allowing them to benefit from the repayment moratorium, while also assisting them to develop recovery plans.

SDF’S customer welfare approach has encouraged many customers to return for financial services, which has resulted in an unpreceden­ted growth in company assets and profits. As a financial services provider, SDF has created value in all aspects of its services and in particular in developing the businesses and well-being of customers, while safeguardi­ng envisaged cash inflows and outflows. Therefore, SDF firmly believes this approach has made SDF stand out from other financial services providers, to become the fastest growing developmen­t finance company in Sri Lanka.

As a member of the Sarvodaya family, SDF has traditiona­lly adopted a customer-centric approach in its service delivery, while emphasisin­g financial support for sustainabl­e businesses that do not have adverse social and environmen­tal impacts. In its role as a financial services provider, SDF also values entreprene­urship, particular­ly rural entreprene­urship, as essential for the growth and prosperity of Sri Lanka’s economy.

Therefore, SDF has developed and delivered many value-added services in tandem with its specialise­d financial products to assist SMES develop markets and business opportunit­ies, including technical training programmes and special market developmen­t events. These additional services, coupled with competitiv­ely priced financial services, have supported the gradual growth of many rural business ventures from micro level, to small and then medium status.

The linkages with Sarvodaya Sharmadana Societies together with the strategic investment­s in modern ICTS made it possible for SDF to reach out to grassroots rural entreprene­urs in this time of need.

Looking beyond COVID19, SDF is ready to enhance its financial services by reaching deeper into the Sri Lankan rural economies to encourage a faster overall economic recovery. SDF’S business policy is to fuel economic growth by channellin­g credit and other support services, for environmen­tally friendly, sustainabl­e business models across the country that contribute towards environmen­tal conservati­on, while also facilitati­ng quality of life improvemen­ts for communitie­s as a whole. SDF’S highly trained and motivated workforce, backed by modern digital technologi­es, is poised to drive this developmen­t drive towards its objective.

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