Daily Mirror (Sri Lanka)

DFCC Bank develops youth through ‘Samata English’ online programme


DFCC Bank, the bank for everyone, recently launched the online version of its ‘Samata English’ project as part of its Corporate Social Responsibi­lity programme for the 4th year.

The initiative falls under the theme ‘Education’, one of the six identified thematic areas of the bank’s Sustainabi­lity Strategy. Itwill benefit a large cross-section of youth, across the island.

This year’s programme targets youth in Anuradhapu­ra, Vavuniya and Badulla Districts and aims to develop their spoken English skills, alongside a number of soft skills identified as key to entering and succeeding within the modern Sri Lankan workforce.

The ‘Samata English’ programme will span 4 months, commencing in October 2021 with online classes conducted by the Gateway Language Centre, on behalf of DFCC Bank. Students will be provided a data allowance and a free hands-free set, thus enabling them to easily access the online sessions and complete the programme.

DFCC Bank called for applicatio­ns through the DFCC Bank Facebook page from youth aged 18 to 25 in the selected 3 Districts who have passed their GCE Advanced Level examinatio­ns. Suitable candidates will be selected through an initial online assessment. The participan­ts stand to gain a plethora of benefits, from the provision of a Certificat­elevel course in Spoken English to the developmen­t of soft skills.

Selected participan­ts who score well at the final assessment will also be provided internship opportunit­ies at DFCC Bank branches.

The ‘Samata English’ programme was conceptual­ized with the prime outcome of cultivatin­g linguistic ability amongst youth, empowering them to communicat­e with a global audience by possessing the required skills to meet the demands of an ever-evolving economic landscape.

The initiative includes training in the developmen­t of soft-skills; leadership ability, time management, presentati­on and writing, and how to face an interview. These skills are invaluable in today’s job market, and also in ensuring youth excel in their careers.

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