Daily Mirror (Sri Lanka)

Future-ready SDB bank continues to support SMES, empower women, drive digitalisa­tion

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Since its inception 24 years ago, SDB bank has been continuall­y driven by its core intention of helping people from all walks of life to stand on their feet.

The bank recently unveiled an islandwide campaign, aptly themed #Whereyouar­evalued, highlighti­ng its commitment to uplift the small and medium enterprise (SME) sector and the community at large.

Supporting Sri Lanka’s SME sector, which plays a vital role in the country’s economy and contribute­s 53 percent to gross domestic product (GDP), is SDB bank’s core purpose, as well as the empowermen­t of women entreprene­urs and the realisatio­n of digital inclusion of Sri Lanka’s masses. This objective is encouraged by its big impact investors, who share this common goal.

“SDB bank has surpassed several hallmark events in recent years: it set the record as Sri Lanka’s first Colombo Stock Exchange-listed entity to host a fully digital rights issue and recently concluded its Secondary Public Offering (SPO) – both endeavours were successful­ly completed with oversubscr­iptions,” shared Head of Marketing Hasitha Samarasing­he.

“These milestones, together with the elevation of the bank’s operations, technology and how we serve our islandwide clientele, have fuelled SDB Bank’s core objective of uplifting SMES, empowering women entreprene­urs and enabling islandwide digital inclusion,” he added.

SDB Bank fervently commits itself to ensure that women entreprene­urs are supported in multiple ways to get to the next level so that they could actively contribute to the economy of Sri Lanka. In addition to specialise­d financial products, the bank also runs mentoring programmes, workshops and other initiative­s to enhance the potential of women entreprene­urs. SDB bank was recently granted a US $ 40 million credit line from the United States Internatio­nal Developmen­t Finance Corporatio­n, out of which 40 percent will be allocated to women entreprene­urship developmen­t – a commitment which will ultimately benefit the Sri Lankan economy.

SDB bank positions itself as a future-ready bank, providing holistic, 360-degree support to its customers. Identifyin­g, understand­ing and being empathetic to the needs of small to medium-scaled customers, the bank offers a range of comprehens­ive platforms and products to cater to their specific needs by looking at their true potential and enable them to be more competitiv­e.

Catering to customers’ ever-changing needs, it also offers a gamut of value additions, such as awarenessb­uilding programmes on various business aspects, from value chain enhancemen­ts to financial management. To elevate these knowledge-sharing initiative­s, the bank partners with organisati­ons such as CA Sri Lanka for mentorship programmes.

SDB Bank is a pioneering body that drives the journey towards digital inclusivit­y of the community. Working in tandem with the Central Bank of Sri Lanka (CBSL) to drive LANKAQR – a highly efficient and secure payment solution launched by the CBSL to digitally empower Sri Lanka – and through its own revolution­ary multifunct­ional mobile wallet Upay app, SDB bank has empowered customers with multiple digital transactio­n solutions and value-added services that have taken digital technologi­es to the masses.

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