Kelaniya University signs MOU with Ogilvy Digital for new Digital Marketing Degree
The University of Kelaniya signed a memorandum of understanding (MOU) with Ogilvy Digital, the leading digital technology agency in the country, to impart its industry expertise and knowledge for the university’s specialised Digital Marketing Degree Programme.
The Digital Marketing Degree is the first such programme to be introduced by a state university.
With this MOU, Ogilvy Digital will partner with the Marketing Management Department of the Commerce and Management Studies Faculty of the university, to offer in-depth digital education to the students of this programme.
The MOU for the new degree programme was signed between University of Kelaniya Vice Chancellor Prof. Nilanthi de Silva and Phoenix Ogilvy Group Chairman Irvin Weerackody.
Highlighting the importance of this collaboration, Prof. de Silva de Silva said, “We cannot just wait on our own in isolation in the ivory towers of academia. We need to reach out to the areas that our graduates are going to be working in and make sure they have the knowledge and skills to contribute significantly and be productive in the sectors they are working in. I admire the drive and enthusiasm in the Marketing Management Department to do things better and I hope this partnership will bear good fruit in the future.”
Speaking on this occasion Weerackody said, “We are happy and privileged to contribute our own knowledge and experience to make the Digital Marketing Degree Programme at the University of Kelaniya a success. As a pioneering digital technology company, this is the second occasion we are partnering with a seat of learning to impart digital education.”
The occasion was also attended and addressed by the university’s Commerce and Management Studies Faculty Dean Dr. Narada Fernando and Marketing Management Department Head Prof. Ravi Dissanayake.