Consumer insights drive NTB’S digital banking upgrade
Nations Trust Bank has launched its next generation of digital banking services through the Nations Direct Mobile Banking App and online banking services, which was enhanced based on the bank’s own consumer insights.
The latest release includes a suite of customer centric banking solutions with improved UI/UX, latest technology and security to provide customers a simple, secure and seamless Omni channel banking journey.
Randil Boteju, Senior Vice President of Digital Banking and Acquisition at Nations Trust Bank commented on the bank’s vision to reimagine banking in the digital world.
“At Nations Trust Bank, we are constantly looking for the most effective and seamless ways to integrate banking into the everyday life of our customers. To identify what works best for them, we directly asked them for real-time feedback and mapped out their pain points across the digital banking journey.
I commend our Nations team that has used these valuable insights, together with the bank’s robust technology, to offer a practical solution that meets the customer’s various banking needs digitally, all in one place.”
Eliminating the hassle of having to recall multiple usernames and password combinations, the new Single Sign On feature allows customers to use one username and password combination across all of the bank’s digital banking products. Additionally, the Multiple Login option will let customerslog into more than one device at the same time.
The improved user interface on the new app isalso paired with reduced steps and streamlined processes to complete transactions that now includes the Scheduled Payment Facility, enabling recurring fund transfers, bill payments and card payments.
“This new Digital Banking platform marks a significant milestone in our journey towards digitalization. Having a digital ecosystem in place will enable our customers and stakeholders to do their banking efficiently and safely.
Also, our approach to building products and services by listening to our customers and their needs will in return benefit the same users and provide a convenient banking experience,” commented Hemantha Gunetilleke, Director/ Chief Executive Officer at Nations Trust Bank.
While the revamped Nations
Direct Mobile Banking app and online banking services give customers the power to take control of their financial goals, customers can also opt for live Chat Bot via the digital banking services.