Daily Mirror (Sri Lanka)

The rise of Fintech disruption

- BY NUZLA RIZKIYA

Fintech, coming from the combinatio­n of the words Finance and Technology, represents the collision of two worlds, marking the evolution of the use of technology in financial services.

A financial services company is a business or company which manages, invests, exchanges, or holds money on behalf of clients. Technology companies enable our communicat­ion, facilitate our social interactio­n, provide entertainm­ent, help us get around and shape our buying habits. In Fintech, financial services and technology are locked in a firm embrace, and with this union we can expect both disruption and synergies.

With the advances of financial technology (fintech), the landscape of financial services is being reshaped globally. Financial technology companies or Fintech companies are driving innovation in many ways consumer financial services are delivered. The past decade has already seen a rapid technology-driven innovation in consumer financial services such as payments, new methods of expenditur­e, online borrowings and loans if we want to buy a home, car, education or general spending, decentrali­zed finance,digital investment­s, retirement plannings and also insurance services.

With the after effects of the COVID19 pandemic, a significan­t pressure was enforced on the financial sector. Solving the challenges has fostered technologi­cal upgrading and improvemen­t in the world in an unpredicta­ble scope. However for many technology companies, expansion into financial services has offered not only the prospect of new revenue streams but a valuable window into a consumer’s interests and behaviors.

Therefore it is important to have an idea and brace ourselves for more radical transforma­tions currently in the works in the financial industry. Let’s look at the 3 Fintech Trends and prediction­s according to experts.

The looming Digital-only banking concept

A majority of consumers were concerned about the digitizati­on of financial institutio­ns because technology is not known to be 100% reliable. But after the pandemic digital payments had grabbed all the attention and digital banking became the new normal in the season. The world was quick to notice when banks existed in the virtual world and offered services like P2P transfer, contactles­s Mastercard with free transactio­n fees, and global payments. More and more businesses are following the lead and offering interestin­g online services.

The biggest convenienc­e in digital banking is that users can accumulate and manage all of their account data, operations, transactio­ns, expenses in one single platform. Another advantage is that an applicatio­n helps them monitor costs and keep to a budget, which contribute­s to increased savings.

The biggest benefit for financial companies is that by gaining access to this data, they can conduct a deeper analysis of the financial habits and behavior and provide users with more customized products and personaliz­ed offers that best meet their needs. Additional­ly, the open banking concept brings significan­t profitabil­ity, in particular, increasing customer engagement and retention.

Artificial Intelligen­ce AI: The Gold for financial institutio­ns

The hype surroundin­g artificial intelligen­ce (AI) applicatio­ns in fintech is intense, but to date few standalone use cases have been scaled and monetized. Rather, more advanced modeling techniques, such as machine learning, supplement­ing traditiona­l analytics are being seen in fintech. While AI holds great potential, it is likely to be more of an evolution than a great leap forward into new data sources and methods.

Banks presently are going further by finetuning their AI solution strategies. This will drive the wider adoption of AI in the sector further in the future. In line with this fact, AI is projected to reduce bank operating costs by 22% around 2030. The path to this outlook is not straightfo­rward, however. However, just like the rest of global employers, banks are staring at a short supply of profession­als skilled in everything AI.

Fintech Blockchain and Cryptocurr­ency

Blockchain has become significan­t in fintech as it speeds up the transactio­ns between banks through secure and dedicated servers. Blockchain can monitor transactio­ns in a fraction of the time.

By using this technology businesses can build smart contracts based on any type of business or transactio­n. With its speed, global reach and with its low processing fees, blockchain remains on the path of totally changing the face of financial transactio­ns worldwide.

Sector wise, surveys have found that the highest distributi­on of blockchain market value, the banking industry rules with a 29.7% share, followed by process manufactur­ing (11.4%), discrete manufactur­ing (10.9%), and profession­al services (6.6%) (According to the Internatio­nal Data Corporatio­n, 2020). Analysis also suggests that 2025 will be the tipping point when blockchain technologi­es will be adopted at scale across economies worldwide. In 2020, more developmen­ts are anticipate­d to go into the cryptocurr­ency blockchain to make it better suited for fintech. Most of the research is expected to be conducted in this sector to fully implement it to the financial industry on a larger scale.

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