Daily Mirror (Sri Lanka)

Fresh tourism promo campaign launched by leading industry players to attract Indian market

■ „Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels join forces with SLTPB and Srilankan


Tourism industry stakeholde­rs joined hands to promote destinatio­n Sri Lanka to the Indian market by launching an innovative influencer campaign themed ‘Seeing is Believing’.

The initiative is rolled out by Cinnamon Hotels and Resorts, Walker’s Tours, Aitken Spence Hotels, Aitken Spence Travels, Jetwing Hotels, and Jetwing Travels, together with Sri Lanka Tourism Promotions Bureau (SLTPB) and Srilankan Airlines.

“We are thrilled to receive such a proposal from heads of such esteemed organisati­ons with the objective of promoting Sri Lanka as a dream destinatio­n for Indian travellers. It is commendabl­e that national carrier and private sector is coming forward with this campaign to solely promote Sri Lanka,” said Tourism Minister Harin Fernando.

A total of 50 influencer­s/content creators are scheduled to tour the island in batches during the year, on specially curated itinerarie­s, to suit their travel interests and follower base. The influencer­s were shortliste­d by SLTPB from among 150 candidates.

The ‘Seeing is Believing’ campaign represents a powerful synergy between industry leaders who recognise the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencer­s, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experience­s Sri Lanka has to offer, the SLTPB said in a statement.

The ‘Seeing is Believing’ campaign aims to highlight the unique attributes of the picturesqu­e nation through the lens of influentia­l Indian personalit­ies across various social media platforms.

The influencer­s will embark on an immersive journey, sharing their authentic experience­s as they explore Sri Lanka’s iconic landmarks, rich culture, tantalisin­g cuisine, and breathtaki­ng natural beauty.

SLTPB said that this unpreceden­ted collaborat­ion signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistent­ly been one of the largest sources of visitors to Sri Lanka, and the campaign aims to further strengthen the ties between the two nations.

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