AIA Insurance yet again globally recognised as Best Life Insurance Company in Sri Lanka

AIA Insurance has been recognised as the Best Life Insurance Company in Sri Lanka, for the fourth year. Awarded by internationally acclaimed Capital Finance International for 2022, this is testimony to the significant contribution made by AIA to Sri Lanka’s life insurance industry, in terms of its innovative and inclusive products and propositions, superlative customer experience, community investment initiatives and workforce empowerment.

Last year was no doubt a trying year for Sri Lanka, with an unprecedented social and economic backdrop. Despite it being an economically challenging time for all businesses, AIA was determined to be there for Sri Lanka and her people when it was most needed. As such the company’s focus on societal endeavours took precedence.

The company also remained committed to enhancing the customer experience, while increasing efficiency and convenience through new and improved digitalised processes. As a company pioneering digital transformation in the industry, AIA has launched many industry firsts, including a modern humancentric point of sales (POS) solution, cloud-based workflow automation, robotic process automation, cloudbased strategy, remote digital signatures for customer onboarding and advanced analytics for intelligent decision-making.

Boasting the highest calibre of agents, AIA’S sales force is part of the world’s #1 MDRT life insurer, that being AIA Group.

While providing protection to customers at every stage of their lives, AIA offers a wide range of retirement, health, protection and savings solutions for all Sri Lankans. The product suite is designed and enriched by not only an in-depth understanding of the needs of the local customer but also an expertise acquired in over 100 years of experience in Asia. The health space is yet another important area for AIA and the company is very active through not only products but overall propositions and stands as a firm pioneer in this space. Having partnered some of Sri Lanka’s most reputed wellness partners, including Doc990, My Dentist, Vida Medical Clinic and Teardrop hotels, AIA is the only insurer in Sri Lanka to offer customers an ecosystem of wellness propositions to help them stay active, healthy and happy.

Helping to stay healthy and happy is further extended to its employees as well and the company earned the LEGEND title for been recognised as a Best Workplace in Sri Lanka for the 10th consecutive year. In 2022, the company was also adjudged one of the Best Workplaces for Women in Sri Lanka for the fifth straight year, by Great Place to Work.

Throughout it all, the company maintained its financial stability, despite the economic challenges and remained strongly capitalised with a shareholder’s equity of Rs.18.4 billion by end-2022 and one of the highest capital adequacy ratios in the industry, which amounted to 402 percent by end2022. This demonstrated the ability of AIA to withstand risk and crisis in the operating environment and deliver its promise to customers consistently.