Daily Mirror (Sri Lanka)

CEAT opens new flagship store in Madampe to enhance customer experience


CEAT Kelani Holdings has invested in a second Company Invested Dealer Operated (CIDO) outlet in Sri Lanka, perseverin­g with its plan to establish CEAT flagship stores around the island to create exclusive spaces for the brand.

The new CEAT flagship store was formally declared open recently at Asanka Tyre House, Madampe, located at Irattakula­ma on the Chilaw – Colombo main road.

The CEAT CIDO outlets are part of a threeyear distributi­on channel expansion strategy designed to drive brand exclusivit­y, visibility and premiumisa­tion and enhance customer experience at partner outlets in tandem with product improvemen­ts.

CEAT Kelani provided the new flagship store with the elements of their modern interior design, the lighting, furniture, tyre display and sample racks, a customer lounge area with sofa and television, pylon signage for visibility from a distance and illuminate­d external and internal brand signage.

Designed and equipped to focus on providing all tyre-related services for passenger cars and SUVS, the new outlet will offer an extensive range of CEAT tyres with attractive discounts, tyre care and technical expertise, vehicle batteries, computeris­ed wheel alignment, automobile spare parts and nitrogen and air pumps for tyre inflation.

Commenting on the company’s continuing investment in new retail concepts, CEAT Kelani Managing Director Ravi Dadlani said, “The economic downturn has resulted in a significan­t drop in demand for new tyres, but as the largest supplier of Sri Lanka’s tyre requiremen­ts, CEAT remains steadfast in its commitment to the market. This includes our obligation to consistent­ly enhance the customer experience by upgrading the retail network, while at the same time helping our key dealers to maintain sales volumes.”

CEAT’S emergence as the top brand in Sri Lanka’s tyre sector is the result of substantia­l investment­s over several years that have seen not just exponentia­l increases in volumes but expansion of the product range, the deployment of new technology and quantum improvemen­ts in quality. The Company’s new retail concepts are designed to ensure the customer experience keeps pace with the brand’s growth, Dadlani added.

The manufactur­er of nearly half of Sri Lanka’s pneumatic tyre requiremen­ts, CEAT Sri Lanka is considered one of the most successful India – Sri Lanka joint ventures. The joint venture’s cumulative investment in Sri Lanka to date exceeds Rs. 8 billion. The company’s manufactur­ing operations in Sri Lanka encompass tyres in the radial (passenger cars, vans and SUVS), commercial (nylon and radial), motorcycle, three-wheeler and agricultur­al vehicle segments.

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 ?? ?? CEAT Kelani Managing Director Ravi Dadlani and Asanka Tyre House proprietor K.B. Asanka Fernando at the opening of the flagship store
CEAT Kelani Managing Director Ravi Dadlani and Asanka Tyre House proprietor K.B. Asanka Fernando at the opening of the flagship store

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