Daily Mirror (Sri Lanka)

Tradefirst celebrates fifteenth anniversar­y

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Tradefirst Pvt. Ltd that has made significan­t contributi­ons to Sri Lanka’s BTL advertisin­g industry over the years, recently organized an overseas trip to Malaysia for their staff in celebratio­n of the company’s 15 years in business.

This fully sponsored tour provided Tradefirst’s staff, along with their CEO, a funpacked and engaging week in Malaysia, exploring popular tourist attraction­s such as Genting Highland, Sunway Lagoon, Twin Tower, KLCC, Putrajaya, and many more.

Founded in 2008 by the current CEO, M. T. M. Lukman, in collaborat­ion with his friend Riyaz Sangani, Tradefirst has establishe­d itself as the market leader in the industry, achieving numerous successes over the past 15 years.

The company has received accolades and recognitio­n for its outstandin­g work in the market, not only in meeting customer needs but also as a pioneering entity with a strong focus on transformi­ng the industry through global brands, innovative products, and unparallel­ed customer service.

Initially starting as a material trading company with a single product, PVC flex banners, catering to Sri Lanka’s signage and outdoor advertisin­g (BTL) industry, Tradefirst has now expanded its product range to include a wide variety of offerings. Today, the company provides an extensive range of products, including flex banners, self-adhesive vinyl, acrylic sheets, foam boards, PP sheets, advertisin­g and display products, printing machines, CNC routers, laser cutting machines, printing inks, accessorie­s, consumable­s, and more.

The company continues to thrive as a growing business entity by dealing with its customers, suppliers, and business associates with honesty, integrity, and profession­alism, while paying constant attention to innovative market trends.

Tradefirst collaborat­es with renowned global brands in the industry, such as AVERY DENNISON, LEISTER, DGI, TOYO, NAR, TAIMES, MAXICAM, and GRACE. The company serves over 750 customers, including top corporate clients in Sri Lanka’s BTL advertisin­g industry, while maintainin­g a strong supplier base from countries like Korea, Japan, China, Indonesia, Thailand, Switzerlan­d, and India.

Commenting on Tradefirst’s journey over the years, Founder and CEO Lukman stated, “Our vision was to bring a comprehens­ive range of premium quality products and global brands to the BTL advertisin­g industry, fulfilling a crucial need that arose when the market was dominated by cheap Chinese items. Providing unmatched customer service to our clients has always been at the forefront of our mission.

Today, I am proud to say that we have succeeded in achieving our goals and have establishe­d a strong reputation in the market. Tradefirst has paved the way for opportunit­ies that empower clients in Sri Lanka’s BTL advertisin­g industry. Despite facing various global and domestic challenges, we have achieved great success and significan­t milestones.

We firmly believe that with the right combinatio­n of mindset, a skilled team, supportive partnershi­ps, and hard work, anything is possible. I express my gratitude to my two partners, our loyal customers, suppliers, and especially our dedicated and capable team, who have brought Tradefirst this far. I am confident that with this great team effort, we will continue to achieve even greater heights and remain the leading supplier in the industry.”

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