Apple is now...

Apple has been here once before: On January 3, 2022, Apple hit the US $ 3 trillion mark during intraday trading but it failed to close there.

The company’s stock closed Thursday at a record high share price for the third-straight day but it merely budged 0.2 percent higher. Apple easily surpassed the US $ 190.73 level it needed to break US $ 3 trillion at Friday’s market open.

The sky-high valuation for the tech giant comes on the heels of its risky launch of the Apple Vision Pro earlier this month and a stronger-than-expected quarterly earnings report in May – even though sales and profit slumped.

The Vision Pro, which will go on sale next year, impressed tech journalists who got an early preview of the augmented reality device. But it is entering a nascent market with little mainstream consumer adoption. Apple plans to charge a hefty US $ 3,499 for its headset, which currently has limited apps and experiences and requires users to stay tethered to a battery pack the size of an iphone. Apple’s (AAPL) stock has skyrocketed 49 percent this year, boosted by a broader surge in Big Tech stocks as investors have jumped onto the AI bandwagon. Nvidia (NVDA) leads the S&P 500 with a 190 percent jump this year, followed by Meta (META) at 138 percent. The Nasdaq grew by 31.7 percent in the first half of the year, notching its largest first half percentage gain since 1983.

This year’s stock market success for Apple comes in sharp contrast to 2022. At the start of 2023, Apple’s market cap fell below US $ 2 trillion in trading for the first time since early 2021.

Wall Street ended the first half of 2023 on a positive note as the tech rally led markets to close higher for both the month and second quarter of the year.

The S&P 500 gained 6.5 percent in June, its best monthly performance since January. It also notched its third consecutive quarter of growth, up 8.3 percent in the second quarter. The

S&P 500 is about 15.9 percent higher so far this year, its best half since 2019.