HNB Assurance Group Unveils “Liya Harasara 2024” in Celebration of Women
HNB Assurance PLC, in collaboration with its fully owned subsidiary, HNB General Insurance Limited, proudly launched the 12th edition of “Liya Harasara,” an annual initiative dedicated to acknowledging and supporting the contributions of women along with the remarkable essence of womanhood, while celebrating International Women’s Day.
Mr. Harindra Ramasinghe, Chief Business Officer - Advisor Distribution Channel at HNBA, emphasized the pivotal role women play in the fabric of society. He stated, “Women are undeniably the cornerstone of any community, driving progress and enriching lives. It gives us, as an organization, immense pleasure to unveil the 12th edition of ‘Liya Harasara’, which has evolved into a highly anticipated event in our annual calendar. This year’s ‘Liya Harasara’ program promises an array of exclusive insurance benefits, coupled with exciting partnerships with leading brands such as Asiri Hospitals, Vision Care, Eric Rajapakse, La Vivente, Chamathka, Pizza Hut, Taco Bell and Singer, offering special discount schemes to new female policyholders.”
Mr. Sanesh Fernando, Chief Business Officer – Partnerships at HNBA, shared his thoughts, stating, “Through ‘Liya Harasara’, we aim to acknowledge and support women’s multifaceted contributions, enabling them to navigate their roles with confidence and peace of mind. As we launch “Liya Harasara” in celebration of International Women’s Day, I’d like to extend a warm invite to all women to seize the opportunities and
The 12th edition of
Liya Harasara includes a Free Life Cover of up to Rs. 1 Million for one year from
HNB Assurance for Regular Premium
Life Insurance policies. Additionally, policyholders will enjoy a Daily Benefit for childbirth and pregnancy-related hospitalization, capped at three days per year.
benefits presented by ‘Liya Harasara’, available from March 1st to April 30th, 2024.
“Liya Harasara stands as a testament to our enduring commitment to empowering women and acknowledging their invaluable contributions”, said Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA, “The 12th edition of Liya Harasara reflects our aim to foster a supportive environment where all women can thrive, excel, and lead with confidence. The theme of our campaign is paying ‘Tribute to the spirit of Womanhood’, through which we honor their journey, celebrate their achievements and inspire future generations to continue breaking barriers and pursue their dreams.”
The 12th edition of Liya Harasara includes a Free Life Cover of up to Rs. 1 Million for one year from HNB Assurance for Regular Premium Life Insurance policies. Additionally, policyholders will enjoy a Daily Benefit for childbirth and pregnancy-related hospitalization, capped at three days per year. Furthermore, Liya Harasara offers a complimentary Personal Accident Cover of up to Rs. 500,000 for every Motor Insurance Policy acquired from HNBGI. More information on benefits, exclusions, terms and conditions can be obtained by contacting 1301 or visiting a HNB Assurance branch.
HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A-’ (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a ‘National Insurer Financial Strength Rating’ of ‘A-’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.